GM Changes its Logo New Ad Campaignlot of news was made today regarding loan repayment and the expediting of the Chevrolet Volt launch, but there was one tid-bit that received no coverage: GM has changed its logo.
For decades, the symbol of the General Motors Corporation was this:
Around the time of the 2009 bankruptcy filing, there was a lot of noise regarding GM abandoning the logo, or turning it green, or even changing its name to the Chevrolet Motor Company. Of course, none of that happened at the time.
Advance the clock forward by about a year and GM has paid back its loans, pull ahead key product introductions, and launched a new ad campaign feature the new CEO (it can be viewed here). Perhaps as a sign of the real change that has taken place--and to launch a new, post-bailout era--GM is no longer using its time-worn GM logo in its advertisements or on its website. It is now, simply, General Motors Company.
The symbolism is important. General Motors Corporation no longer exists. With its exit, so to goes the era of branding the company over its actual automotive brands. The new company, down to its new logo, puts the automotive division brands on top. It is understand, it is subtle, but it is monumentally significant.
Whether this logo will be permanent or not is not known. What is known is that General Motors Company is here and it is ready to sell you a new car, not an excuse, not a promise, and not an apology.