I have a feeling there will be several 'flavors' of the 9-speed transmission. I remember a comment about the 9-speed from someone at Ford calling it the 9-speed transmission 'family'.I'm kind of curious what all will get the 9-speed. I cant imagine all FWD/AWD vehicles will get it as it doesnt seem like it would make a lot of sense in low torque applications like the Focus or Fiesta.
For small cars, more gears offers the lower revolutions and better fuel economy, without having to go CVT like Honda and Toyota with simulated gear changes. Ford being more driver focused, like BMW, I expect a compact/sub-compact version, especially for the new Focus, C-Max and Fiesta.
I think the launch of the 10-speed with F-150/Raptor and possible 9-speed with Fusion Sport/MKZ 3.0t/Continental 3.0t is due to higher engine/trim costs that can absorb much of the transmission premium to increase the take rate. Which should drive the price down a bit so it's more viable for lower trim level models in the next year.