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Its 1946 and an only 28 years old Henry Ford had just taken over the reins of a near bankrupt and desolated Ford Motor Company from the hands of a senile Henry Ford who at the moment, old and heart rboken by the death of his only son Edsel, was a far cry of his old genious. The young Henry needed to do something to revive his family legacy and came with the 1949 Ford the car that gave the Ford Motor Company a new lease of life, pretty much the same way the Taurus would do 37 years latter. The whiz kids and many happy and unhappy events would come latter but there is no doubt that the Deuce's career in his family's business started with a huge grand slam home-run.

In view of what is taking place today at Ford, I found this video extremely interesting for the sharp contrast with today's solutions to a very similar problem. In those days, and even as recently as 1986, a single car could turn around the fortunes of a mighty giant like Ford was then (and also in 1986). Today many successful products and a company downsize in a much competitive envoronment where Ford is not the big fish it used to be.

Those who enjoy historical records as much as I do, please share your thoughts.




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Excellent video. Ford needs another one of these cars today! What was the actual name of this car? The 46 Ford?
 

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Excellent video. Ford needs another one of these cars today! What was the actual name of this car? The 46 Ford?
In those days cars didn't have names. Ford used letter models until de Ford Model A but after that it was only the year and the body style. Then in the early 50s the different trim models begun to receive names, like for example Skyliner (for convertibles).

In 1949 though it was just Ford '49. The 1949 Mercury inmortilized in Rebel without a Cause is referred to by Bruce Springsteen "The Boss " simply as that Mercury '49 in his song Cadillac Ranch.

. . . see James Dean in that Mercury '49
Junior Johnson running through the woods of Caroline
Even Burt Reynolds in that black Trans-Am
All gonna meet down at the Cadillac Ranch



Sal Mineo, James Dean, Nathalie Wood
and that Mercury '49



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