By Paul Rachwal
Jun 11th, 2012
LLN
Honda Motor Company is carefully monitoring and allocating shipments of its cars built in Japan and imported into the US because it’s losing money on them, Chief Financial Officer Fumihiko Ike said. These include the Fit hatchback and the CR-Z and Insight hybrids. The result is that some dealers aren’t getting enough vehicles.
The exchange rate is what’s hurting the profits of these models, Ike said in an Automotive News report. As such, he said exports of these models to North America will be decreased. For the long-term, Honda needs to source more parts from North America, including hybrid powertrain components. But the Japanese automaker is better protected against such currency difference than some competitors, as it builds about 85 percent of all the vehicles it sells in North America locally.
Full text at link