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Hyundai Motor hires longtime BMW executive in performance-car push
- AuroNews

Reuters
December 21, 2014

SEOUL (Reuters) -- Hyundai Motor Corp. and affiliate Kia Motors Corp. hired Albert Biermann, chief engineer for BMW's M performance cars and light trucks, to develop performance models and improve ride and handling.

As executive vice president, Biermann will become the South Korean automakers' second-highest foreign executive after design chief Peter Schreyer, formerly of Audi AG...

..."Hyundai's push to performance cars aims at going upmarket and garnering higher margins," said Lee Hang-koo, a senior researcher at the state-funded Korea Institute for Industrial Economics and Trade.

Biermann, 57, had been with BMW for over 30 years. He will be in charge of testing and developing performance cars at a research center in Seoul starting in April, Hyundai-Kia said.

He will also advise on product strategy and marketing for the European market. His appointment "will pave the way for Hyundai-Kia to go head to head with European premium carmakers," the Korean companies said...
 
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