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Well Done Ford! I think Ford is moving in the right direction and finally speaking as if they plan to compete with EVs today and in the future.

"Team Edison will be led by Ted Cannis under the direction of Sherif Marakby, Ford’s vice president of electrified and autonomous vehicles. Darren Palmer will lead EV product development, and Mark Kaufmann will head up marketing. Team Edison will focus on BEVs and will include members from other functions in the company.. Bill Ford and I have challenged Team Edison to think big and move fast to deliver vehicles and experiences that are uniquely Ford and human centric in the design."

"While hybrids are becoming more commonplace, we believe pure battery electric vehicle will have the greatest impact on our industry and our world. This will open the door to new ways of thinking from vehicle design and assembly, to customer services to software. We must imagine new possibilities of where to play and how to win."

"With lower operating costs and compelling attributes, electric vehicles will fit perfectly with many people’s lifestyles. Battery range and charging speeds have progressed and will continue to improve. It’s imperative we take advantage of this moment in time to expand our portfolio."

"Team Edison will focus primarily on:

· Rapidly designing and implementing new holistic, customer-focused BEVs, services and ownership experiences

· Improving revenue through choices of nameplates and thorough understanding of customer trends and segmentation by market

· Providing unique battery electric vehicle features and services, including over-the-air upgrades, charging, and customer experiences

· Reducing cost through a focused strategy and new business models, scale, commonality of systems and partnerships."

Team Edison is the Future of Ford on a global scale. Ford is getting closer to offering more details about their EV plans. Maybe Hackett will actually offer more details like how many EVs or what EVs are coming in 2018, 2019 and 2020. With the simplified manufacturing of EVs, one EV platform can offer several models/top hats. So Ford should be offering at least 3 EVs by 2020. I expect that 'small CUV' to be moved forward to 2019 if not earlier.

But either way, Ford is finally talking broadly about what investors were waiting for.....but now they must offer the details. Oct 3?

Again...well done Ford.
 

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Now...how can Ford win with EVs?

- Sub-compact, Compact, and Midsize platform
- Every Ford/Lincoln car/CUV/SUV should offer an EV drivetrain
- Option of FWD, RWD and AWD
- Range of electric motor hp, from economy to performance
- Range of battery pack sizes from 200 - 400+

- Inductive charging option
- Partnership with Tesla for Supercharger access globally

- Bundle driver aid technologies for Simi-autonomy option (match what Tesla offers and more)
- Share data with all Ford/Lincoln vehicles for real-time services

- Lincoln offers the best of everything, most range, standard inductive charging, best technology, most power, most luxury.
- This is an opportunity for Lincoln to finally become the premium brand ABOVE Ford in every respect.
- Ford offers the most economical opton, but range, technology, power and luxury a level below Lincoln.

Lincoln needs a flagship EV - the planned new Large Lincoln Sedan.
- 400+ mile battery pack
- Inductive charging
- Aluminum body and platform
- Black Label level of no compromise luxury
- Semi and full autonomy
- RWD and AWD
- Tech trickles down to Ford branded EVs
 

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^ just-imho
if other brands (arrange to) use Tesla supercharger network,
they don't need 400m range all that much
if other brands can't/don't use Tesla supercharger network,
400m range is not enough

Edison vs. Tesla; PRICELESS!
Please, please tell me you are not suggesting Edison is less in some way than Tesla...
Not at all. Just saying that the moniker was Hackett's (representing Ford the automaker) way of punching back at Tesla (the automaker)...
my version of nerd says:

Tesla was cool

Edison was ... sweaty (as in 90% perspiration)
:nerd: no offense intended



oops/missed:
Unfortunately, Ford offering a Model E when the current global EV leader/Tesla have the Model (letter) naming convention creates a marketing conflict. This could be like Burger King offering McFries when McDonald's owns the Mc(product) product naming identity. It would also always be perceived as a tacky rip-off. Ford is better than that.
really think Model-E was just to keep the naming convention;
wouldn't be surprised if 'Edison' was always intended;
and DO think that's for telling the story (talking not badging)
.
 

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A summary about where Darren Palmer comes from:

"Darren Palmer is the Vehicle Line Director for next-generation Global CD Platform Products, including the Explorer, Mustang plus the unique platform for Lincoln products.
This role includes leading product development teams to conceive, develop and launch world-class, segment beating products."

https://www.linkedin.com/in/darren-palmer-43813512
 

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This gives me optimism about Oct 3, and concept(s) at the next auto show. Lincoln Flagship EV Concept and Ford mass market 5-door fastback EV concept(code name Model E) which could be a next-gen Focus sedan EV using the new modular platform. Model 3 segment competitor.

"Team Edison will focus on BEVs and will include members from other functions in the company. Bill Ford and I have challenged Team Edison to think big and move fast to deliver vehicles and experiences that are uniquely Ford and human-centric in the design."

I am also glad to see Ford separate the EVs from the generic 'Mobility' business. I want to see a dedicated aspect of the Ford Media and Ford Social website for Team Edison or EVs in particular with hybrids as a subset. I want to see Ford focused clearly on the immediate and distant future.
 

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Ford is being a little petty with the use of Edison to jab at Tesla following the Model E court dispute, but it does help to elevate awareness even if it's going to be a bit of a joke once it hits the news. But Tesla has served its purpose, it has forced a sketpical industry and public to respond and move to electric very quickly. This makes Tesla the most influential car company since Ford was founded, but we still have a long road to go before we've turned that page.
 

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Mercury C557
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head-hunting...
Sherif Marakby, Ford VP of electrified & autonomous vehicles, 25yrs Ford, 1yr Uber, back to Ford
Ted Cannis, President&CEO, Ford Sollers, 2011-3 then Exec Dir:Investor Relations
Mark Kaufmann will head up marketing
Darren Palmer will lead EV product development
"Darren Palmer is the Vehicle Line Director for next-generation Global CD Platform Products, including the Explorer, Mustang plus the unique platform for Lincoln products.
This role includes leading product development teams to conceive, develop and launch world-class, segment beating products."
2007 article about Ford with "SouthernCali-Edison" - GreenBiz.com
UN-related??
 

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Discussion Starter #28
???


Not at all. Just saying that the moniker was Hackett's (representing Ford the automaker) way of punching back at Tesla (the automaker).



I know that back in the day Nikola Tesla was competing for mindshare with Thomas Edison. Before he went off the deep end with his Tesla Coil, Nikola licensed alternating current (AC) electricity distribution system to Westinghouse which beat out Edison's direct current (DC) system. So don't be so quick to relegate Tesla to the dustbin of history. Sure, Edison won the mindshare battle just as GE eventually outclassed Westinghouse; I get it.

Anyhow, Musk decided to call his company Tesla not Edison. So Ford ...

Hey Wings, we have different opinions on a lot of things vis-a-vis Lincoln but you don't have to fight me about everything.
My bad on the comparison.
But honestly, Tesla was the prime choice for Musk because he is actually using his inductance principle.
Hardly a slight to Edison.
 

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Discussion Starter #29
Unfortunately, Ford offering a Model E when the current global EV leader/Tesla have the Model (letter) naming convention creates a marketing conflict. This could be like Burger King offering McFries when McDonald's owns the Mc(product) product naming identity. It would also always be perceived as a tacky rip-off. Ford is better than that.
Except for the fact that far more legacy exists with Model T and Model A.
Otherwise, agreed. It could complicate things.
 

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Ugh.....they won't be using "Edison" on anything.
 
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Discussion Starter #32
The Ford TH!NK was a line of electric vehicles produced by the TH!NK Mobility, then an enterprise of Ford Motor Company. The short-lived line included four models: the TH!NK Neighbor and the TH!NK City, small electric automobiles, and the TH!NK Bike Traveler and the TH!NK Bike Fun, electric-powered motorized bicycle. Ford sold its stock, and the resulting company, Think Global, produced electric cars in Norway until declaring bankruptcy in 2011.


I guess Ford had to ReTH!NK that agreement:laugh2:
 

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If BMW can have I, which is in fact a brand, then why not E for Ford. Also a brand. Heck, Black Label is a brand of sorts, so I don't see an issue with it in the slightest, only opportunities to differentiate something that is so fundamentaly different from ICE products. And plenty can change between now and lets say 200 years from now, when ICE no longer exists. Certainly far longer than "a few years" from now anyway.
I have no issue with a sub-brand for electric, just not a full third brand like say.... Mercury. As you said, BL is a sub brand, as is ST for Ford, and Vignale for Ford Europe. These products remain under the Ford and Lincoln umbrella, works for me!
 

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A summary about where Darren Palmer comes from:

"Darren Palmer is the Vehicle Line Director for next-generation Global CD Platform Products, including the Explorer, Mustang plus the unique platform for Lincoln products.
This role includes leading product development teams to conceive, develop and launch world-class, segment beating products."
Ummm, what?
 

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Ford is being a little petty with the use of Edison to jab at Tesla following the Model E court dispute, but it does help to elevate awareness even if it's going to be a bit of a joke once it hits the news. But Tesla has served its purpose, it has forced a sketpical industry and public to respond and move to electric very quickly. This makes Tesla the most influential car company since Ford was founded, but we still have a long road to go before we've turned that page.
I don't see it as being petty. I think there is always good to be had from competition and the team spirit that it produces. By naming the development team Edison they make it clear who they're targeting. I would think it's an awesome time to be on that team, you're giving the directive to aim for the current champ, and do so in a timely manner!

When Chevy was asked what a Camaro was they responded "A small animal that eats Mustangs", or something to that end. Competition is awesome and can only produce results if your competition is well defined!
 

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That information is confuse. " Director for next generation global CD platform products, included Mustang and Explorer, plus unique platform for Lincoln products". This mean, for me, something like this:

1- Will be one platform for CD products, and another platform for Lincoln products
2- Lincoln will have an exclusive platform
3- The next CD products mean what? The products based on the current CD platform?: Fusion/Mondeo, MKZ, Continental, S-Max, Galaxy, MKX, Edge.
4- Why ..."included Mustang and Explorer"? All CD current products are FWD. The next CD products will be RWD? Or the Mustang will go to FWD platform? Is possible to make a FWD and RWD cars on the same CD future platform? (the long rumored CD6 RWD/FWD platform) I think all this mean that the future CD platform will be the CD6, with the option to do a RWD and FWD cars
5- If Lincoln will have an exclusive platform for their products, this platform will be a RWD or a FWD car platform? Or will be like the Ford´s CD6 , viable for both types of vehicle?

I want to know more...
 

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^
Funny how information gets out sometimes.
Can I ask where the original post and that post came from?

Because there's no information anywhere on this aside from here.
 
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I have no issue with a sub-brand for electric, just not a full third brand like say.... Mercury. As you said, BL is a sub brand, as is ST for Ford, and Vignale for Ford Europe. These products remain under the Ford and Lincoln umbrella, works for me!
offtopic/oldtopic/un heal ed wound
L-M as a full div/brand(s)
when compared to the plethorizing germans neither Lincoln nor Merc were full Brands in living memory

...
next question :angel

...I think there is always good to be had from competition and the team spirit that it produces. By naming the development team Edison they make it clear who they're targeting. I would think it's an awesome time to be on that team, you're giving the directive to aim for the current champ, and do so in a timely manner!...
*ahem*
img] Henry & Tom [/img
note: Henry worked for Tom before getting into the mobility-biz
there's nothing pulling-a-name-outta-hat-ish about Fomoco "choosing" that name

seriously, when Ford protected their Model-E, nobody could accurately predict if Tesla would still be in business by the time it came out
...When Chevy was asked what a Camaro was they responded "A small animal that eats Mustangs", or something to that end. Competition is awesome and can only produce results if your competition is well defined!
afaik
other than getting hit by a pickup truck
the main predator of mustangs around here (very rare) are ...COUGARS
>:)
 
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