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The Spaminator
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New Products Drive Ford of Europe Sales Increase in April; Overall Market Share and Retail Share Improve
Ford Media

Ford April sales volume increased by 3 per cent year over year in Ford’s traditional 19 European markets driven by strong demand for new products
Ford’s market share for April totalled 7.7 per cent, up slightly compared to April 2012
Ford’s passenger car retail market share in its five major Western European markets rose to 8.2 per cent in April, up 1.2 percentage points versus a year ago (preliminary data)*
Ford’s commercial vehicle share was 9.1 per cent in April, up 1.9 percentage points – the best April commercial vehicle share for Ford in the Euro 19 region since 1998
New products driving sales increase include B-MAX, Kuga, Transit Custom and Ranger
European product acceleration continues. Launches this year include all-new Fiesta ST, Focus Electric, Transit Connect, Tourneo Connect, and EcoSport

COLOGNE, Germany, May 16, 2013 – Ford of Europe reported today that its sales increased in April by 3 per cent year-over-year driven by strong demand for new products.

Ford sold 93,000 vehicles in its 19 traditional European markets in April, up 3 per cent over April 2012. Ford’s overall market share rose by 0.1 percentage point to 7.7 per cent in the month.

Ford also saw significant increases in two important areas of the European market: passenger car retail market share – vehicles purchased by private customers – and commercial vehicle market share.

Passenger car retail share in the five major Western European markets in April totalled 8.2 per cent, up 1.2 percentage points versus April 2012 (preliminary data*). Commercial vehicle share was 9.1 per cent, up 1.9 percentage points, the best April share for Ford in the Euro 19 region since 1998.

“We have continued to invest heavily in new product launches throughout the economic downturn, which helped us increase sales in April in a very challenging market,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “Importantly, we significantly increased retail sales -- the key to building a healthy, growing brand -- while also reducing daily rental and short cycle sales.”

New products drove Ford’s increase in April

New products and better availability of large cars drove Ford’s sales increase. The new B-MAX multi-activity vehicle surpassed 7,000 sales in April and 25,000 sales in the first four months of the year. According to preliminary external industry data, B-MAX was Europe’s best-selling small MAV in the first quarter.

Fiesta was the best-selling small car in Europe in the first quarter**. Retail share in that period was at 12.3 per cent in its segment, up 0.4 percentage points. The new Fiesta ST performance car is off to a strong start, with 3,000 orders since first going on sale.

Sales of the new Kuga SUV continue to be strong, with total Kuga sales of 5,400 units in April, up 15 per cent year-on-year. Ford recently announced plans to increase Kuga production in Valencia to meet strong demand.

Also, sales of large passenger cars – Mondeo, S-MAX and Galaxy – rose to 10,600 units in April from 5,700 in March, following the resumption of normal working at Ford’s Genk plant in Belgium.

Ford sold 16,000 commercial vehicles in April, up by 27 per cent versus April 2012, driven by strong demand for Transit, Transit Custom as well as Ranger.

Selected Country Data

In the UK, Ford retained total vehicle sales leadership for both April and year-to-date, with a sales increase of 15.1 per cent in April. Ford’s market share in the UK for April totalled 14.9 per cent. Germany, Ford’s second largest market by sales, also saw significant gains in April and was up by 6.1 per cent. Market share improved by 0.2 percentage points to 6.9 per cent.

Turkey saw April sales of 9,500 – an increase of 14.9 per cent year-on-year, the third largest market for Ford in Europe by volume for the month.

Italy was Ford’s fourth-largest market in Europe by sales volume in April, with sales rising by 10.3 per cent, and market share up 1.5 percentage points to 7.6 per cent.

Across its wider European region of 51 markets, Ford sold 116,000 vehicles in April, up 0.3 per cent.


5,933 Posts
I wouldn't celebrate just yet

1,674 Posts
Big plus is + retail sales and bigger profit generating CV + sales. Apparently the new Transit Custom is a hit. Biggest negative is that Ranger sales are being held up because no one can get them. Customers have to wait up to a year + for their order to show up. Ford needs to rectify whatever the problems are. Maybe the South African Assembly plant which is the supplier for Europe needs expansion to meet the unexpected demand for the new Ranger.

For sure the worst is not over, as overall year to date is till -7.0. I think April looks better as the incentives across the board have been very inviting
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