Image from Zemotoring.com
For the past 6 months, the inventory for the Volt maintained a about the same as the Prius plug-in at around 1900 units in dealer stock. But over the past week, Volt daily inventory volume has increased to 9,264 as of today.
But it gets more interesting. The Ford Fusion Energi has been primarily a custom order vehicle, with only 5 in dealer stock since it's launch last year. But over the past week, inventory of the Fusion Energi jumped to 1,860 as of today. C-MAX still sits at about 1600 units.
There may be a reason for this...
Ford targeted the Fusion Energi directly at the Volt. Both the Volt and Fusion Energi have a 2014 production launch date of July 15, 2013. Which means, both manufacturers must clear out as many MY2013 models as possible for their 2013 sales numbers. Which leaves June as their target 'clearance' month. The 2014 model year does not bring any major changes for either vehicle, only color options based on FY2014 Order Guides. Or a possible trim level addition for Volt to offer a less expensive model. Fusion Energi already has the SE and Titanium.
But the rumor is that Chevy will drop the price of the 2014 Volt by $5k to $7k before the next gen in 2015/16, which could start in June with the current model to boost sales. If that happens, will Ford follow suite to be competitive, since the Fusion is about the same price as the Volt, at 40K, but with less of an tax incentive due to a smaller battery pack. Both automakers are loading up inventory of these expensive plug-in hybrids for a reason.
Neither automaker has any overly exciting offers on either vehicle to boost sales for May. So it looks like June will be the showdown.
So what do you think? Will Chevy drop the price of the Volt for 2014, will Ford drop the price of the Fusion Energi SE and Titanium to match the Volt? Or will both just offer really good lease deals?
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