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The thread on GMI is all over the place I pipped in for the first time on GMI in a long time and right away was called 'sunshine' because I didn't care for how JDN was running things.

A few things and this is all IMO. I didn't like the move from Detroit to NY, I didn't like the new logo losing the wreath, I didn't like the revamped alphanumeric naming scheme, and most of all I didn't like Cadillac not being Cadillac. They want to compete with the Germans fine, totally fine with that but don't forget who you are and where you came from and Cadillac to me really lost a lot of it's identity over the past few reboots. I would love to see real names come back to the brand like Eldorado which I think is a name too good not to use and looks good next to Escalade. I hope they right the ship and start doing things right the brand while 'damaged' has a ton of potential still. Not sure if his replacement is the right guy but time will tell.

Part of the problem may have been with US numbers:
2013 182,543
2014 170,750
2015 175,267
2016 170,006
2017 156,440

Cadillac has been painfully slow to add crossovers to their lineup. While other brands have caught on and added them like crazy Cadillac has 1 crossover and 1 massive SUV in its lineup currently. 1 on the way but not in show rooms soon enough. These type of things need to be accounted for. You want halo vehicles and cars that can hold the road well fine but you need to keep with the trend of the market too.
 

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Stealing post from GMI:

“We agree to disagree and we move on,” de Nysschen told Bloomberg. “There wasn’t a fight. Let’s call it philosophical differences.”

The abrupt change, according to two people familiar with the decision, was a result of de Nysschen’s reluctance to accelerate product and operating plans and capitalize on current U.S. market conditions, where industry sales remain healthy. GM executives, the sources said, acknowledge that it takes time to rebuild a brand but there needs to be more commitment to the here and now, rather than the future.

http://www.autonews.com/article/20180418/OEM02/180419753/gm-replaces-cadillac-chief-de-nysschen
 
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The thread on GMI is all over the place I pipped in for the first time on GMI in a long time and right away was called 'sunshine' because I didn't care for how JDN was running things.

A few things and this is all IMO. I didn't like the move from Detroit to NY, I didn't like the new logo losing the wreath, I didn't like the revamped alphanumeric naming scheme, and most of all I didn't like Cadillac not being Cadillac. They want to compete with the Germans fine, totally fine with that but don't forget who you are and where you came from and Cadillac to me really lost a lot of it's identity over the past few reboots. I would love to see real names come back to the brand like Eldorado which I think is a name too good not to use and looks good next to Escalade. I hope they right the ship and start doing things right the brand while 'damaged' has a ton of potential still. Not sure if his replacement is the right guy but time will tell.

Part of the problem may have been with US numbers:
2013 182,543
2014 170,750
2015 175,267
2016 170,006
2017 156,440

Cadillac has been painfully slow to add crossovers to their lineup. While other brands have caught on and added them like crazy Cadillac has 1 crossover and 1 massive SUV in its lineup currently. 1 on the way but not in show rooms soon enough. These type of things need to be accounted for. You want halo vehicles and cars that can hold the road well fine but you need to keep with the trend of the market too.
Blame Lincoln for Caddy's loss of sales.
 

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Several issues I have noticed
XT4 needed to be a knockout, but it just doesn't look special.
No word on the XT8 (or whatever they call it) three row
The last redesigned Escalade retained less than adaquate passenger room for the size.
XLS is the affordable choice for hotel shuttle/airport/funeral/limo, but there were rumors of axing it. This would leave the CT6, which is not sized or priced for the purpose.
ATS and CTS needed to be combined into one model offering sedan/coupe/convertable.
Marketing was more about people than vehicles.


And I agree with the points Andrew brought up.
 

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Blame Lincoln for Caddy's loss of sales.
Possibly, but I think the bigger issue is the fact that Cadillac is so far behind on the crossover game it's sad. Don't get me wrong I still think there's a market for luxury sedans but you need to follow the trend of customers and right now crossovers are a hot ticket. If I want a luxury crossover/SUV right now and I go to my local luxury dealerships this is what I will find

BMW:
X1
X2
X3
X4
X5
X6

Audi:
A4 allroad
Q3
Q5
SQ5
Q7

Mercedes:
GLA
GLC
GLE
GLS
G-Class

Lincoln:
MKC
MKX
MKT
Navigator

Lexus:
NX
RX
GX
LX

Infiniti:
QX30
QX50
QX60
QX70
QX80

Cadillac:
XT5
Escalade

Notice something?
 
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I was going to post the whole article (subscription-nazis imho**) but it doesn't have anything new...
** might have found a workaround by saving the article from the link without opening it


...A few things and this is all IMO. I didn't like the move from Detroit to NY, I didn't like the new logo losing the wreath, I didn't like the revamped alphanumeric naming scheme, and most of all I didn't like Cadillac not being Cadillac. They want to compete with the Germans fine, totally fine with that but don't forget who you are and where you came from and Cadillac to me really lost a lot of it's identity over the past few reboots. I would love to see real names come back to the brand like Eldorado which I think is a name too good not to use and looks good next to Escalade. I hope they right the ship and start doing things right the brand while 'damaged' has a ton of potential still. Not sure if his replacement is the right guy but time will tell...
what bugged/bugs me most is how Cadillack is abandoning traditional customers'/values


...Cadillac has been painfully slow to add crossovers to their lineup. While other brands have caught on and added them like crazy Cadillac has 1 crossover and 1 massive SUV in its lineup currently. 1 on the way but not in show rooms soon enough. These type of things need to be accounted for. You want halo vehicles and cars that can hold the road well fine but you need to keep with the trend of the market too.
will be interesting to see if more Cuvs helps them - I Think NOT - will just divide the sales
.
 

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"In a statement, General Motors indicates that de Nysschen is leaving to pursue other interests."

It sounds like the Dutchman de Nysschen is going to another automaker....
 

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I would not be surprised if Lincoln's success is such a humiliation that it's causing turmoil over at Caddy. Navigator and Continental have really upstaged them, demonstrating that Lincoln's ridiculed product methodology turned out to be fairly brilliant and effective.

And now we have the XT6/7 showing its face which turns out to be nothing more than a skinned Acadia while Aviator is poised to be a truly world class RWD performance SUV with universally loved design and advanced PHEV technology. GM just doesn't have its stuff together and as much as we malign Ford for appearing to sit on its hands, when it shows up it really does so in a spectacularly big way.

https://www.autoblog.com/2018/04/18/cadillac-xt6-three-row-crossover-spy-photos/#slide-7309059

In any case, standing ovation for the Ford and Lincoln team, I would be pretty ticked at GM right now for doing nothing more than catching up to where Ford was instead of seeing where it was going.

Never been more excited by Ford right now.
 

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I would not be surprised if Lincoln's success is such a humiliation that it's causing turmoil over at Caddy. Navigator and Continental have really upstaged them, demonstrating that Lincoln's ridiculed product methodology turned out to be fairly brilliant and effective.

And now we have the XT6/7 showing its face which turns out to be nothing more than a skinned Acadia while Aviator is poised to be a truly world class RWD performance SUV with universally loved design and advanced PHEV technology. GM just doesn't have its stuff together and as much as we malign Ford for appearing to sit on its hands, when it shows up it really does so in a spectacularly big way.

https://www.autoblog.com/2018/04/18/cadillac-xt6-three-row-crossover-spy-photos/#slide-7309059

In any case, standing ovation for the Ford and Lincoln team, I would be pretty ticked at GM right now for doing nothing more than catching up to where Ford was instead of seeing where it was going.

Never been more excited by Ford right now.
To be fair, I'll wait to reserve judgment on seeing the full product, but from what I see in these pics, XT6 looks incredibly boring.
 

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I read this thread and left wondering how much worse could things get for Cadillac. Then I went over to GMI and looked at the XT6 thread and realized this is just a bad day all around for Caddy! The proportions on that thing are really bad, especially when compared to the Aviator! It's nice to see the design trend favoring Lincoln for once!!
 

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Will have to wait and see the production version of the XT6 and Aviator as well. I remember the concept for Continental was amazing, but the finished product was nice. Navigator transitioned from concept to production much better than Continental, with exceptional interior options for both. Sales wise, Cadillac is far ahead of Lincoln Navigator vs Escalade, MKX vs ST5, and now with the XT4 coming for MKC. If the XT6 is a larger evolved version of the XT5 it will do very well. And remember, Cadillac is already selling the CT6 as a PHEV, so it's most certain that the XT6 will offer PHEV as an option as well, actually it's really a market requirement for China.
 

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The Continental devolved for the same reason the XT6 will not miraculously turn out more attractive than the Aviator, FWD proportions. There is no lipstick to overcome FWD vs. RWD proportions as Lincoln has been proving for a long time. The Aviator does not have to overcome it's platform to look good like the Continental and XT6 do, there is no question in my mind which will be better looking. Which will sell better? I'm not so confident in answering that question.
 

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The origin of the crisis and Nysschen resignation:

1- New Navigator, the best big luxury SUV (unanimously acclaimed)
2- Navigator is selling like hot cakes at a stratospheric price
3- GM board want to sell the Escalade at discount to keep the customers
4- Nysschen doesnt want to sell Cadillacs with discounts to mantain residual value and image (this is not new, this is the origin the Cadillacs selling so little)
5- GM board insist on selling the Escalade with discounts
6- Nysschen resignation
 

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Johan seemed to think that image matters more than the product, and he allocated resources accordingly. I've always been of the opinion that if you have the right product, the image will take care of itself. 4 years in, Cadillac still doesn't have the right product, and their identity is more confused than ever. Yes, dynamically their sedans are competitive, but Cadillac customers never asked for canyon-carvers. Strong XTS sales are proof of that.
 

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The origin of the crisis and Nysschen resignation:

1- New Navigator, the best big luxury SUV (unanimously acclaimed)
2- Navigator is selling like hot cakes at a stratospheric price
3- GM board want to sell the Escalade at discount to keep the customers
4- Nysschen doesnt want to sell Cadillacs with discounts to mantain residual value and image (this is not new, this is the origin the Cadillacs selling so little)
5- GM board insist on selling the Escalade with discounts
6- Nysschen resignation
:thumb:
& I was just reminded elsewhere about:
CarScoops
Cadillac President Confirms New Halo Model That Will “Stun The World” @ NYC


anyone think that'll still happen?? :surprise2: >:)
 

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seen on Chris Doane's facebook...

"...This is coming from Pinnacle more than anything (or so it seems). Which is truly aggravating. It means the bad dealers won.

Also, getting rid of someone who is trying to make aggressive but patient changes, for someone looking to “take it back to basics” is not a good thing.

I will tell you, none of the dealerships knew this was coming, and for those of us that believed in the changes we were being asked to make, this is bad news."

&
may as well post De Nysschen's answer from BON post of old WSJ article

"In the U.S., the focus is not on growth. If you achieve sales results without looking at the quality of the business, it’s not sustainable. Three or four years ago, Cadillac incentive spending was significantly above the luxury average. We had to instill this discipline. If in the near term it means that we have to walk away from some volume, then so be it."
 
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