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Toyota Tundra may be recalled
Engine trouble on new Texas-made pickup could hurt quality reputation.
Christine Tierney / The Detroit News


Toyota Motor Corp. faces a costly setback in the biggest U.S. vehicle launch in its history after owners of its new Tundra pickup reported engine failures.
The Japanese automaker may recall Tundras equipped with 5.7-liter V-8s to replace the engines, a company spokesman said Wednesday.
The trouble with the Tundra's 5.7-liter engines, the most powerful engine available on the new pickup, is the latest in a series of recalls and problems that have dented Toyota's reputation.
The automaker set the industry standards for vehicle quality, but now seems to be straining to maintain top quality as it expands overseas, builds factories and hires thousands of new workers.
"It's really tough," said Karl Brauer, editor of Edmunds.com, an automotive research Web site. "Engine failure kills a car's ability to run and it's not a simple thing to fix."
Such a problem is also likely to affect residual values, he said.
Industry experts say Toyota is extremely vulnerable to negative publicity because of its prominence in the industry.

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I cannot believe that Toyota botched this one soo badly. It seems from day 1, despite support from mainstream media, this truck has hit a snag after snag..

Its like someone hit the Howard Dean Self destruct button at Toyota

 

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Quote of the CENTURY............


"Engine failure kills a cars abitlity to run..."

All hail the Automotive Press!


I must go now and feed my pet unicorn and attend a charity virgin-sacrifice at the temple.....
 
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