Ooooooooo...I read this in the page:
After decades of selling hulking Town Cars to retirees, Ford Motor Co. wants the Lincoln brand to appeal to younger, more discerning buyers. Lincoln unveiled the sleek MKZ sedan this spring, and six more models will follow......
The Palomar is a boutique hotel.... So, that's the correct answer.Quote...One salesman puzzles over his choices when asked which Los Angeles hotel would appeal to the progressive customer: the Ritz-Carlton, the Palomar, W or Loew's?/quote
"The only Lowe's I know sells hardware," he mutters...
so which IS the correct answer??
I think a new brand called Mustang could be a better choice: now, that the Mustang will go officialy to Europe, a new some kind of a wagon (2 door+hatchback vs 4 door+hachtback) Mustang and 4 door version of the car could be a succes there and in USA. Is a heresy? Maybe... but Ford needs to take advantage from that RWD platform and make more profits on it.^ yes & true, N.R.
and then they could've brought a NEW premium Brand maybe called Titanium
NoooooooooooooI think a new brand called Mustang could be a better choice ... a new some kind of a wagon (2 door+hatchback vs 4 door+hachtback) Mustang and 4 door version of the car...
...Is a heresy?.
AgreeBUT...Ford needs to take advantage from that RWD platform and make more profits on it.
This boutique luxury service and training program reminds me of what Lexus did back in the day to get customers to buy their cars. Personalized, individual, boutique luxury will find customers. Lincoln needs the right product, which they'll get eventually, but this approach to luxury is what I would've started a few years back. It would've given dealers a leg up and as things got better for the industry I would've done renovations, that way all dealers would be ready for the new changed cars. I realize this new approach is fairly recent, past few years I believe, so I'm giving them slack on that front. Still though, they've got the best idea for selling luxury going forward. Stuff like Black Label will help emphasize boutique luxury, but why's it taking over a year to get here??I truly want Lincoln to succeed and am glad to see them upgrading their dealerships. That said, a MUCH greater effort must be made to differentiate Lincolns from Fords. Once you get past the tarted up interiors and some exterior pieces, you are talking Ford. That's not bad, and is the same path that Toyota took with Lexus (for the most part), but there needs to be some technical bits that make Lincolns truly different from their Ford brothers and this needs to happen as soon as possible.