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Lincoln Collaborates with Aloe Blacc to Create Interactive Music Video Experience

•The Lincoln Motor Company and pop-soul recording artist Aloe Blacc create an interactive music video that also introduces the automaker and its vehicles to new audiences
•Unique partnership builds upon Lincoln’s recent initiatives in which film, music and inventive storytelling share a common thread with the brand’s vision for offering compelling vehicle designs
•Lincoln supports and encourages innovative ideas and projects that echo its 90-year heritage and passion for the arts, design and thought leadership

The Lincoln Motor Company continues to offer new avenues for potential customers to experience the brand and its vehicles.

Lincoln has teamed with recording artist Aloe Blacc and Interscope Records to create an interactive music video for his new song “Love is the Answer.” The video – produced by Legs and directed by Radical Friend – was teased during one of four Lincoln ad spots that aired during Sunday night’s Grammy Awards telecast and is available on the Lincoln YouTube channel.

“Lincoln’s long-standing relationship in film is being transformed as we look to attract new audiences,” said Andrew Frick, group marketing manager, Lincoln. “By actively participating in this music video’s creative process, Lincoln is able to connect with open-minded individuals who want to understand the heritage of our brand while being engaged in unique and unexpected ways.”




https://media.lincoln.com/content/l...h-aloe-blacc-to-create-interactive-music.html
 

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I started listening to some of his music last night after seeing the youtube videos. I like the song they are using kinda funky I think it fits with Lincoln.
 
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