Ford Inside News banner

1 - 13 of 13 Posts

·
Content Admin
Joined
·
950 Posts
Discussion Starter #1


February 21, 2007 - Lincoln seems to be having a bit of an identity crisis these days. The stuff that made a Lincoln "a Lincoln" is long gone; Ford's luxury brand no longer makes large luxury barges or stylish rides with suicide doors. It seems that these days every vehicle in the car maker's line up is nothing more than a warmed-over Ford. Lincoln's current offerings are the textbook definition of "badge engineering" - the only thing really separating a Lincoln from a regular Ford is the badge on the grille.

Sometimes this badge engineering doesn't work that well. Lincoln's MKZ is a nice car, but it's just a Ford Fusion, and not many people aspire to drive a mid-sized Ford sedan... On the other hand, Lincoln's Expedition-based Navigator is an example of how this badge swap can work. People actually want this luxury SUV, but we don't know if it's because the Navi appeals to the bling-bling SUV set or if it is because it actually uses the winning Lincoln formula of yore (big car, big engine, RWD and some luxury).

Lincolns' new crossover, the Edge-based MKX, falls somewhere in the middle. It's certainly a nice car built atop a good platform, and its large-ish size does make it seem like more of a luxury vehicle (at least when compared to the MKZ). That said, the MKX is still a Ford Edge at its core, a fact that may hurt the MKX as it attempts to steal customers away from "dedicated" luxury rides like the Lexus RX and Infiniti FX.
http://cars.ign.com/articles/766/766518p1.html

 

·
Registered
Joined
·
1,710 Posts


February 21, 2007 - Lincoln seems to be having a bit of an identity crisis these days. The stuff that made a Lincoln "a Lincoln" is long gone; Ford's luxury brand no longer makes large luxury barges or stylish rides with suicide doors. It seems that these days every vehicle in the car maker's line up is nothing more than a warmed-over Ford. Lincoln's current offerings are the textbook definition of "badge engineering" - the only thing really separating a Lincoln from a regular Ford is the badge on the grille.

Sometimes this badge engineering doesn't work that well. Lincoln's MKZ is a nice car, but it's just a Ford Fusion, and not many people aspire to drive a mid-sized Ford sedan... On the other hand, Lincoln's Expedition-based Navigator is an example of how this badge swap can work. People actually want this luxury SUV, but we don't know if it's because the Navi appeals to the bling-bling SUV set or if it is because it actually uses the winning Lincoln formula of yore (big car, big engine, RWD and some luxury).

Lincolns' new crossover, the Edge-based MKX, falls somewhere in the middle. It's certainly a nice car built atop a good platform, and its large-ish size does make it seem like more of a luxury vehicle (at least when compared to the MKZ). That said, the MKX is still a Ford Edge at its core, a fact that may hurt the MKX as it attempts to steal customers away from "dedicated" luxury rides like the Lexus RX and Infiniti FX.
http://cars.ign.com/articles/766/766518p1.html

I would price it below the Enclave if I were Lincoln. The Enclave is Hot

 

·
Registered
Joined
·
764 Posts
I would price it below the Enclave if I were Lincoln. The Enclave is Hot


The Enclave does look good inside and out. I really liked the Outlook and Acadia at the Chicago show, but they both felt really cheap on the inside to me. Then I went to see and Edge and MKX, and there was quite a difference. Does anybody know how much and Enclave will be?
 

·
Registered
Joined
·
4,679 Posts
As for the queston posted in the titled of this thread I think that January and February sales figures speak for themsleves. If this momentum is maintained (and the consensus is that it is actually growing) the MKX will more than earned its place in the premium CUV segment.

Everyone knows here that I am not a fan of Buick, I see no reason in the Enclave to make an exception.



Never pay again for live sex! | Hot girls doing naughty stuff for free! | Chat for free!
 

·
Registered
Joined
·
2,900 Posts
As for the queston posted in the titled of this thread I think that January and February sales figures speak for themsleves. If this momentum is maintained (and the consensus is that it is actually growing) the MKX will more than earned its place in the premium CUV segment.

Everyone knows here that I am not a fan of Buick, I see no reason in the Enclave to make an exception.
I am no Buick Fan, But, one cannot urgue with the Enclave. It looks great
 

·
Registered
Joined
·
4,679 Posts
I am no Buick Fan, But, one cannot urgue with the Enclave. It looks great
Oh, I can. The Enclave has a very dated look, I would have looked much better if it had been released when the Randevouz was presented. Now looks messy and the front end just hurt my eyes. I think it will be a dude as much as its sisters the Outlook and the Acadian are turning out to be. For Buick's sake I hope I am mistaken.



Never pay again for live sex! | Hot girls doing naughty stuff for free! | Chat for free!
 

·
Mercury C557
Joined
·
22,734 Posts
(very off topic but...)

wish the MKX had wheels worthy of putting on a Milan
like a member here did - putting Edge wheels on his Fusion
direct pic link

one of my 'crazy ideas'™ is Merc having such tasty (word of the day) accessories, that Ford guys use them for customization
- got a Über wheel design for them if any dataminers are out there -
mantra: "My [insert Ford model] is almost a Mercury" - the reverse hasn't turned out so good :-(

____________________
this fanboy moment has been brought to you by
& 2b2
(proud member of the Mercury Mafia)
we now return you to your regularly scheduled thread...
 
1 - 13 of 13 Posts
Top