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Lincoln Surprises Client with a WICKED Test Drive of a Lifetime
Lincoln | Oct-07-2014 7:00 AM ET

First-ever Lincoln MKC arrives in style

OAKVILLE, ON, October 7, 2014 – Lincoln Canada releases Tom’s Unbelievable Test Drive video today, partnering with the musical WICKED and Chef Mark McEwan, to surprise Lincoln owner, Tom Jonas, with a test drive like no other.

Cameras captured what Jonas and his wife, Barbara, thought would be a standard test drive of the new MKC. The day took an unexpected and exciting turn when the MKC was escorted by motorcycles creating a VIP motorcade procession leading them to their first stop at Chef Mark McEwan’s Bymark restaurant.

At the restaurant, Jonas was surprised with a personal tour, customized meal, and a private performance by a cast member of his favourite musical, WICKED. That same evening, Jonas, who recently celebrated his 50th birthday, and his family were VIP guests at the musical. This fabulous adventure ended with the entire cast of WICKED singing happy birthday to Jonas, the perfect ending to an incredible day!

This entire experience was inspired by Jonas – known in his community for his continuous involvement, generosity and big heart. The Lincoln team was touched by his story and his drive to live in the moment by helping others, especially children. His involvement in the Big Chill Haunted House, in support of the Montreal Children’s hospital, is just one example of his dedication to community support.

“Tom’s story inspired us to create this special experience for him, incorporating his favourite things – family, theatre and great food.” said Peter Jansen, Director of Lincoln Canada. “We want all our clients to expect the unexpected with Lincoln as we evolve into a world-class luxury brand with a highly personal ownership experience.”
 

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With superior products and activities like these, Lincoln will definitely demonstrate that it is an automobile company that stands above the rest in very meaningful and positive ways! :thumb:
 

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Meh, marketing stunt, they give back to get a commercial out of it and they just hope you don't notice by the good feelings you get. Marketing is so insidious, but this one is obvious.
 

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I was going to suggest that this was a creative and unique way to benefit Lincoln all while doing a good deed and that it was even mildly entertaining.......but then I might get verbally accosted for being too positive.

So instead, I will just say......interesting.
 
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