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The Spaminator
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Lincoln wins the U.S. livery and limo market -- by default
Rick Kranz
July 6, 2011
Automotive News

CHELSEA, Mich. -- Lincoln likely will have the livery and limousine market to itself.

Chrysler Group has no plans to revive its stretched 300 sedan.

The workhorse of the livery and limousine market for decades has been the rear-drive Lincoln Town Car. Ford Motor Co. targeted that market because it created a halo over the Lincoln line and incremental volume for the Town Car line.

Lincoln offers a livery version with a six-inch stretched wheelbase giving rear-seat passengers more legroom. Lincoln also offers a special equipment package for coachbuilders who cut the car in half to create a limo.

Over the years, limo fleets and coachbuilders have preferred the rwd Town Car over Cadillac's front-drive offerings. Cadillac over the last decade offered full-sized sedans for the livery market, but exited the business after disappointing sales.

Meanwhile, the days of the rear-drive Town Car are numbered. Production ends in mid-September. The rwd vehicle is to be replaced by a fwd version based on the MKT that also will be called Town Car. Sales are expected to begin next spring.

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I am curious if Cadillac will try to re-enter once the new XTS is ready or if the new flagship positioned above the XTS is ever created
 

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IMO, the MKT Town Car is a holdover until a proper RWD Town Car (or whatever it will be called) can be created.
 
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