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Mercury C557
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Mazda 2 Sedan

Mazda 2 Sedan

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HIROSHIMA, Japan, November 19, 2007—Mazda Motor Corporation has announced that it reveal the all-new Mazda2 (known as Mazda Demio in Japan) sedan to the public at the 2007 Guangzhou Motor Show on November 20, 2007.

At a press conference in Guangzhou, Guangdong province, China, the media were treated to a sneak preview of the all-new Mazda2 sedan. This version of Mazda’s latest model has a dynamic and elegant form that was designed to capture new customers in the rapidly growing Chinese B-car segment. The all-new Mazda2 sedan is produced by Changan Ford Mazda Automobile Co., Ltd. at its Nanjing plant, and will go on sale in the first half of 2008 through the Changan Mazda Motor Sales Company’s network.

Noriaki Yamada, President and COO of Mazda Motor (China) Co., Ltd. said, “By introducing the four-door sedan and five-door hatchback to the B-car segment in China, we will have completed our product launches in the B, C and CD segments, which represent the three major Chinese vehicle classes. The new models will greatly strengthen Mazda’s product lineup in China.”

Mazda’s Senior Managing Executive Officer, Kiyoshi Ozaki, spoke about Mazda’s global growth and China business at the press conference: “In fiscal year 2007, we expect to achieve our seventh consecutive year of profit growth and fourth straight year of record profit. Going forward, we will aspire to maintain our current growth by raising our brand value and enhancing our business efficiencies under our new mid-term Mazda Advancement Plan and our long-term vision for technology development, Sustainable Zoom-Zoom. Achieving our mid-term target for China of ‘300,000 units of production and sales in 2010’ will be a key factor in our plans,” he said.

This year, Mazda completed the consolidation of its production, sales and product foundations, which it has been building in order to achieve its mid-term objectives.

President and CEO of Mazda Motor (China) Co., Ltd., Satoshi Tachikake: “We have set up a production structure that comprises three facilities: the Changan Ford Mazda Automobile Nanjing plant, which was completed in September and features Mazda’s latest production and machining technologies, the Changan Ford Mazda Automobile plant in Chongqing, and FAW Car Company in Changchun.”

Mazda is also updating its sales network in order to achieve its mid-term target. In addition to the existing FAW Mazda Motor Sales Co., Ltd. (FMSC), Changan Mazda Motor Sales Co., Ltd. (CMSC) has been newly established, and sales will commence through the two channels from January 2008.

Noriaki Yamada, who is in charge of China sales, added, “The newly established Mazda Motor (China) Beijing Office will function as the representative of Mazda Motor Corporation. It will establish a reliable sales network by developing a unified brand strategy for the two sales channels and policies that will always benefit the customer. Mazda’s core products will be progressively introduced through the two sales channels to strengthen our product lineup. We intend to continue expanding our sales network, from the current 104 dealerships to a total of 160 for both channels by January 2008, and establish over 300 dealers by 2010.”

At the 2007 Guangzhou Motor Show, Mazda will promote the Zoom-Zoom brand promise by displaying twelve vehicles from five model lines, which represent Mazda’s core products that are scheduled for launch.

The display will include the Mazda5 and Mazda3 5-door hatchback, which are due to be introduced through FMSC.
The Mazda5 is a stylish global minivan that will go on sale in China from December 2007.
The Mazda3 5-door hatchback is one of Mazda’s core models and supports global sales mainly in Europe, Japan and Asia. It is due to commence sales in China during the first half of 2008.

The all-new Mazda2 five-door hatchback and sedan models that will be launched through the new CMSC channel will also be showcased.
The all-new Mazda2 five-door hatchback is the first of Mazda’s evolved Zoom-Zoom new generation products. It has received sterling reviews, including the prestigious 2008 RJC Car of the Year award in Japan, since its global rollout commenced this summer. Production began at Changan Ford Mazda Automobile’s Nanjing plant at the end of October, with sales to follow in January 2008.

Officially titled The 5th China (Guangzhou) International Automobile Exhibition, the press day is November 19, and public days are November 20 - 26.

(Source:- Mazda Media-Japan)





 

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WOW!! That looks really good. Why Mazda doesn't sell the Mazda2 is an act of self restrain that I simply can not understand.
 

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Mercury C557
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Discussion Starter #3
WOW!! That looks really good. Why Mazda doesn't sell the Mazda2 is an act of self restrain that I simply can not understand.

^^ +++++1!!!!! L337 woot etc
&
aren't the Mz2 & FiestaVerbe related???
coulda sworn...
& could that be the reason for noUSmz2?
with Mazda's miniscule dealer network they'd not be losing by keeping it Ford exclusive?
 

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Mercury C557
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^^ It's pretty simple for me, Wings. I like small cars. Think the front of the Mz2 is gorgeous! Didn't care for the back of the hatch (tho I adore & demand hatches)...
So this new back-half makes the Mz2 just about perfect :wub:
...they just need to make this the hatch :D
(I'm old school - hatches should be fastbacks, not waggies)
 

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^^ +++++1!!!!! L337 woot etc
&
aren't the Mz2 & FiestaVerbe related???
coulda sworn...
& could that be the reason for noUSmz2?
with Mazda's miniscule dealer network they'd not be losing by keeping it Ford exclusive?
That would make sense if the Verbe/Fiesta was a lame car, but how would Mazda even put a dent on Ford's sales?
It would give Mazda a gorgeous little car that would for sure increase showroom traffic (which Mazda could very use) and a competitor to the very successful Fit and Yaris.
 

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Mercury C557
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That would make sense if the Verve/Fiesta was a lame car, but how would Mazda even put a dent on Ford's sales?
It would give Mazda a gorgeous little car that would for sure increase showroom traffic (which Mazda could very use) and a competitor to the very successful Fit and Yaris.

I didn't mean to demean the Verve (sorry about playing with it's name, Sobe) or imply anything negative at all...
thinking more about brand management - trying to emphasize the Zoom and Mazda being More than an entry-level maker?
& possibly solidifying the marketing on a number of fronts/messages-
- Ford is more than trucks & Mustangs
- keeping the main Buzz in fewer/larger pieces, so it's a 4-way between H, T, the Verve, and uhh Aveo?
- similarly; if Mazda's share of the B market would push Verve higher in the BestSellers List?
- and also; could it be for a major Ford invasion of ummm Kalifornia?
- CAFE? :p
- exchange rates?
- corollary of OneFord =? FordFirst
- all/some/none of the above?

Imho the main issue is that Canada does Need the Mz2...
 

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I didn't mean to demean the Verve (sorry about playing with it's name, Sobe) or imply anything negative at all...
thinking more about brand management - trying to emphasize the Zoom and Mazda being More than an entry-level maker?
& possibly solidifying the marketing on a number of fronts/messages-
- Ford is more than trucks & Mustangs
- keeping the main Buzz in fewer/larger pieces, so it's a 4-way between H, T, the Verve, and uhh Aveo?
- similarly; if Mazda's share of the B market would push Verve higher in the BestSellers List?
- and also; could it be for a major Ford invasion of ummm Kalifornia?
- CAFE? :p
- exchange rates?
- corollary of OneFord =? FordFirst
- all/some/none of the above?

Imho the main issue is that Canada does Need the Mz2...
AAAAAAUUUUUGGGGHHHHHH!!!!!!!

I keep on making the same typo, over and over. Please highlight it every time I do.
 

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The reason is the Verve or Fiesta or whatever the **** they will call it is coming to the US and the styling would still knock off the equally stunnig Mazda2. I think the Mazda2 is fine for JDM and europe where it has had a loyal following in the Demio.

The new Mazda2 sourced Verve will be great in the US againsed Fit and Yaris, the two cars would just canobolize eachothers sales.




 

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i really like these launch colors on the Verve concept 3-doors and 4 door notchback, the candy apple red and now this deep but bright purple. Im imagining the 5 door hatch for detroit to be in a dark blue, black, or a rich green that is really metallic.
 

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Mercury C557
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Discussion Starter #14
since
- I'm feeling like a brat today :D
- & Ford hasn't made a 'NNOUCEMENT about it coming here:
thought rather than start a new thread for a vehicle we CAN'T GET :mad:,
I'd add this post to every Mazda2 thread on the forum :p

"Based on standards of merit, value, safety, environmental responsibility, significance, and emotional appeal..."
MAZDA2 wins WORLDCAR OF THE YEAR!!!

^ swiped from Autoblog ^


so... FORD, HOWZABOUT IT???
 
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