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Mercedes-Benz Introduces New Vehicle Names
Automotive News


Mercedes-Benz will have five core models: A, B, C, E and S.

All crossovers will have a GL in their name “in a tribute to the legendary G class,” the company said.

The letter that follows will indicate the vehicle’s size, similar to the way the company has differentiated its sedans through the years.

• The compact GLA keeps its name and is short for the GL A class

• The compact GLK will be renamed GLC for the GL C class

• The midsize M-class becomes the GLE for the GL E class

• The all-new midsize coupe based on the current ML becomes the GLE coupe

• The full-sized GL becomes the GLS for the GL S class

• The G will remain the same.

The company's four-door passenger cars with coupe-like styling will all have CL as the first two letters in their names. The third letter will refer to the size related to the core models.

The cars include the compact CLA and the larger CLS sedans. Wagon or Shooting Brake versions of the cars are not sold in the United States.

Beginning in 2016, Mercedes said the SL designation will be used on two-door roadsters and the third letter will also indicate the size. The SLK will be remained SLC. The SL name won’t change, “in recognition of its iconic status,” the company said.

Engines, other than gasoline-powered, will also get new designations with a single lower case letter on the trunk lid:

• c for compressed natural gas -- it is currently called National Gas Drive

• d for diesel, replacing BlueTEC and CDI

• e for electric, replacing Plug-in Hybrid BlueTEC Plug-in Hybrid and Electric Drive

• f for fuel cell, currently F-Cell

• h for hybrid, currently Hybrid and BlueTEC Hybrid.

Mercedes will continue to call its all-wheel drive models 4Matic.

In addition, two sub-brands are being added.

High-performance AMG models will be called Mercedes-AMG and the range-topping S-class variant has been named Mercedes-Maybach.
 

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Wait, do you mean these alphanumeric names actually have a meaning in regards to each vehicles position in the lineup? Ridiculous.
 

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I would think Lincoln needs to make a change now, because the Lincoln naming scheme will just confuse conquest consumers from BMW/MB globally. More than they do now.

Currently there is no logic in most of the vehicle names:

MKC - Sounds like a car not a a SUV. What happens with a c segment car is launched?

MKX - Sounds like a CUV/SUV.

MKZ - Sounds like a sports car or sedan.

MKS - Seems to indicate a sedan or sports variant of a vehicle

MKT - Referes to a large sedan but is now a wagon which makes no sense, and sounds like a Lincoln version of the F-150. Should be replaced with the Aviator.

Navigator - Sounds like the big, capable SUV that it is.

Continental - Sounds like a big, ultra-lux sedan that it should be.

It seems the MK naming scheme was introduced back when there was no plans for an expansion of Lincoln and 4-5 models would it. But that's all changed, and since currently there are mostly 'replacement' vehicles scheduled for Lincoln for the next 2-3 years, this confusion won't expand, but just become more obvious as Lincoln goes more global.
 

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The new naming scheme makes more sense and is a good move for Mercedes.

Lincoln needs a way to differentiate sedans from crossovers. Either use actual words or they need to indicate that something is a crossover. MKC doesn't indicate what type of vehicle it is. "MKCX" or even "Mark CX" would indicate a C-segment crossover. A sedan could just be MKC.
 

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Good for Mercedes. It will be confusing at first, but once we get used to them, they will make a lot more sense than the current naming scheme.
 

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Lincoln's lineup is very small and under-developed so I doubt Lincoln knows how it wants to lay out its next-gen naming strategy yet. And they certainly don't want to rename anything at this stage while launching a bunch of updates with a new model.
 

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Lincoln's lineup is very small and under-developed so I doubt Lincoln knows how it wants to lay out its next-gen naming strategy yet. And they certainly don't want to rename anything at this stage while launching a bunch of updates with a new model.
nitpick time / Very Important distinction time imho

re: "Lincoln not knowing how it wants to lay out its next-gen naming strategy yet"
imho it's much more accurate to say
-- the Approvers haven't finalized a decision yet (the creative & organizational types unDoubtedly have multi scenarios already developed)
-- the Approvers have decided but it's not 'time' yet
-- the Approvers are plum crazy
 

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SLC AND CLS exist? 1, 2 or 3 letters? Coupe-like 4-doors get their own designation (CL_), but other sedans and coupes (C, for example)are lumped together under 1 letter? And the SL remains 2 letters but other roadsters have 3? Sheesh! Clear as mud! Glad I'm not a Mercedes fan, I don't have to try and understand this...
 
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