Ok, so I was wondering, if doen the road, Ford were to re-launch the Mercury brand, what should it be? Maybe after Ford and Lincoln get where they want to be, could there be a market for a new Mercury? If so, what type of brand? Obviously re-badged Fords did not work out well, but there are other possibilities. If not, why? I am NOT posting this to cause arguements or heated debates, just to see if anyone has any creative ideas. and hey, if anyone has ideas for Pontiac, Oldsmobile, or Plymouhth, feel free! Thanks guys!