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Mercury C557
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Discussion Starter #181 (Edited)
(re)seeing Mazda's RX-Vision Concept in a TTAC article on fb led me back to the STARstang: the Beginning thread to see if I had a chop posted as I almost remember (not found yet)
meanwhile
...sitting here thinking that maybe a STARstang wouldn't be as good/cool/chanmé/KPYTO/brilliant as
using
the S650 to Reboot Merc with a COUGAR
?
No matter what - Porsche-like handling or not - IMHO any LincStang would have to be 4-door if only to stop cross-shoppers from comparing it to a lower price-point Ford Mustang.
My mantra for Lincoln is still Product Differentiation.
started wondering about keeping the STARstang sportSedan as the littlest Lincoln

but
going with Mercury for the Coupe as an authentic Cougar...

...gonna hafta ponder - might be a re-start for my Mission2020 rants :nerd:


maybe just: Cougar / Capri / Mariner** / allroad-y nextgen S-Max?
** with MKC moving up to Macan-hood
...edit:
maybe an Electric S650 coupe would still be ok as a Lincoln? tho would hafta use some sportsedan sheetmetal
...


edit
- thinking S-Max is just too big
- thinking a sub-Mariner, not quite jeepish/bronco-ish
-
thinking about carbon fiber extended-cladding in place of wood-grain sticker

...actually-maybe ALL sheetmetal replaced with c.f but with just the roof and rocker-area exposed
:joyous:
 

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Mercury C557
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Discussion Starter #183 (Edited)
transplanting...
The Volvo interiors are more 'functional', hard and cold as compared with Lincoln that is more soft and worm...comfortable.

But the sales tell the real story. with the S90 barely able to move 200 units monthly. And this is after 5 months on sale. Volvo's primary sales niche was tied to safety, but Tesla took that crown away and raised the bar so high, there is no way Volvo can reach it with a big combustion engine in front of the driver.

Then there is the issue of the minimalist approach to a luxury car. The idea of paying more to get less is not working out well for Volvo, when so many luxury automaker are offer more for more.
See I love Volvo's minimalist design, it's just typical clean Scandinavian style. I think the S90 sales will pick up sales eventually, way to nice of a car. Like if I was in the market for a luxury midsize the S90 would be at the top of my list, it's got nothing on the fullsize Continental though.
:thumb:s @Bloggin & @badhac
maybe later today (hiding from reality
)**...
...I can configurator-up the price range of the S90; But
just from pix-appearance (+ one new Xc90 I saw in RL),
Volvo points the way for Mercury/premium, not for Lincoln/Lux

tho my Merc would offer JustAbout everything the top-model Germans do...withOUT Options / maybe more


**

edit
Fusion Sport - Awd Std
base MSRP: $33,595
+Destination:..$875
total MSRP: $34,470
Incentives:. –$1,250
Net Price =. $33,220
 

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Mercury C557
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Discussion Starter #184 (Edited)
Alex On Autos ... on facebook

Subaru's Outback isn't just a "unicorn" because it's the only mainstream mid-sized go anywhere wagon, when you think about it, it's also the only mid-sized mainstream wagon in the USA period. The Golf Alltrack is too small, the Audi and Volvo wagons are too spendy. If you're looking for a quirky alternative to a RAV4 or CR-V, Subie's the only game in town.


Alex mentions a $16,000 difference between the Subbie and the Volvo V60-CrossCountry.
I wondering:
- about an $8k differential, and
- a 2.7T :joyous: as well as
- a 1.5T- or 2.3T- Hybrid/Plug-In
:angel
 

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Alex On Autos ... on facebook

Subaru's Outback isn't just a "unicorn" because it's the only mainstream mid-sized go anywhere wagon, when you think about it, it's also the only mid-sized mainstream wagon in the USA period. The Golf Alltrack is too small, the Audi and Volvo wagons are too spendy. If you're looking for a quirky alternative to a RAV4 or CR-V, Subie's the only game in town.

https://www.youtube.com/watch?v=WSZKZ6rmNVE

Alex mentions a $16,000 difference between the Subbie and the Volvo V60-CrossCountry.
I wondering:
- about an $8k differential, and
- a 2.7T :joyous: as well as
- a 1.5T- or 2.3T- Hybrid/Plug-In
:angel
That Outback outsells the Focus, Transit Connect and Edge.

It's wheelbase at 108.1 is just a bit longer than the next gen Focus/Escape that should be 106.3. With Ford's new interest in soft-roaders, and the buzz that the next gen Focus will have an AWD version(it should since the Escape does already and it shares the same platform), the next gen Focus wagon should be more of a competitor for the Outback globally.

Current Focus Wagon.


Which should look really nice once dressed up like the 20198 Fiesta soft-roader. But just noticed that Ford has not said anything about AWD with this model, when it's available with the 2018 EcoSport. Adding AWD with the Fiesta would be an initial step toward some of that AWD capable wagon market Subaru owns. I know when we go to the mountains to ski, Subarus are everywhere. Because people buy them and leave them at the cabin, to drive around when they get there.

 

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Mercury C557
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Discussion Starter #187
update:
Is the hatch back?
Rise of tiny crossovers may pave way for five-doors
AutomotiveNews

Mike Colias - June 5, 2016

HATCHBACKS ARE HOT...
Hatchbacks are projected to post
the biggest growth among bodystyles
as a % of total U.S. light-vehicle sales.

___________Projected
2015 share - 2020 share - Body style -- %change
04.8% ______ 6.6% ____ Hatchbacks__+37.5%
36.8% _____ 39.8% ____ Suv/Cuvs ____+8.2%
02.7% ______ 2.8% ____ Coupes ______+3.7%
01.1% ______ 1.1% ____ Wagons ______ none
14.6% _____ 14.0% ____ Pickups______-4.1%
33.1% _____ 29.3% ____ Sedans _____ –11.5%
Source: IHS Automotive

Hatchbacks find new terrain in stagnant car market
The Detroit News

Ian Thibodeau , Feb. 10, 2017


Chicago— For all the talk about falling passenger-car sales, there is one market segment that is getting a shot in arm: hatchbacks...

...the IHS Markit forecasting firm sees a 19 percent hike in sales of small hatchbacks this year, compared with declines in 2015 and 2016. By 2020, it forecasts sales of 567,000, compared with about 453,000 sold in 2016; sales of small cars overall are expected to keep sliding.

“Hatch provides you the small utility of a (compact crossover), but yet the driving dynamics of a car,” Michael Evanoff, manager of product planning for Hyundai Motor America, told The Detroit News on Friday. “The number one purchase reasons for the company hatchbacks is that they’re fun to drive... It’s the best of both worlds.”

...“It’s almost like (crossovers) were the anti-minivan, so maybe we have something like that with hatchbacks,” Evanoff said...
...“I think the U.S. likes the functional thought,” she said. “The hatch for some people offers that without stepping up to that next level ... It really does fit what you need to do on a daily basis.”

The Hatch model accounted for 15 percent of Cruze sales for Chevy in January. A slight increase in sales came from customers who turned in crossovers and pickups for the Hatch, according to Malcho.

But Ford Motor Co., which has traditionally dominated the market with hatch options on the Focus, saw small-hatchback sales fall 21 percent in 2016 as customers jumped to SUVs. It’s the company’s “hot” hatchbacks — the high-performance Fiesta ST, Focus ST and Focus RS — that grew by over 21 percent, according to Ford.

“It’s not a hatch versus sedan story,” said Jeff Eggen, Ford’s small car marketing manager. “It’s a performance side... it’s really a source of strength for us right now, and it’s an area of small cars that is holding up well. This is a really unique area that an SUV can’t really deliver.”...

...But Stephanie Brinley(, senior analyst with IHS Automotive), said a successful hatchback can’t lean solely on performance models...
...“Hot” hatches help improve the design’s image, but these vehicles hit a sweet spot below SUVs that really seems to be the primary selling point.

“The cars are just so much better than they were, and it’s no longer a penalty (to drive a hatchback),” Brinley said. “It’s taking a while, but people are starting to understand.”

.
 

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If I were to bring back Mercury now, I'd have them offer a raised AWD Mondeo wagon, a BMW x6 coupe like hatch off the Edge, and a raised AWD Focus Wagon.
 
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Mercury C557
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Discussion Starter #189 (Edited)
^ :thumb: @Logans Run

Original(4years-1dayAgo)Post-part:
Mission2020: The RETURN of MERCURY!
as a boutique Brand of small(er) Luxury vehicles that imho the Lincoln name cannot effectively offer,
fulfilling the Small Mercs Theorem as the *FUN* side of Lincoln...
see newer,RErevised (drivetrain) GRAPHIC HERE
no engine bigger than 4cyl, Most being 3cyl CUZ
will usually be paired with electrics ... of up to EQual power

....beware the slow-news weekend....
...s-n.w cont:

CHR oyta @ Autoblog WARNING, there ARE pix & a video at site
just thinking
if the little TuRD was styled by anyone who doesN'T HATE cars...
well,
maybe one smallish pix that hides the (ugh) details, from CarAdvice.com.AU
 

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Mercury C557
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Discussion Starter #191 (Edited)
Re: Mission2020: The RETURN of MERCURY! :: HUD

since I've been studying the new MKX's trim-levels...
Announcing
Mission:2020's first Mercury Price Increase
...just on Options&Pkgs
(was#59274)
Features/Options/Packages are *identical* on every SIZE & type of model, producing a uniform +$8,000 MSRP spread from each base vehicle to its fully loaded version ( up from $5,500 )
Here's what's included in the experimental 'trim' levels ... collapsed into just 2 packages & 2 options (though electronic gizmos that can be made snap'n'lock dealer-installable could alter this plan)(edit: since all these Mercurys are hybrids, they can all have 110V outlets, right? ... center console & a flippable one in the rearseat armrest/passthru to trunk).

standard features:
• sportbacks get Terrain Mgmt, also all 3 have a separately opening rear window in their powered, foot-activated hatches
• all models are equipped with DriveControl "by Lincoln";
and • adjusting height suspension • undercarriage airflow panels as well as grille shutters • Adaptive (turning) headlights • Adaptive Cruise Control • programmable driver/car interface • docking station for bring-along tech gizmos** • Intelligent (keyless) Access • Remote Start • Ambient Lighting • wiper/HL co-ordination • Heated Steering Wheel & seats • power/memory driver seat & side mirrors & • power slide/recline front passenger seat • automatic climate with rear vents • power doorlocks/windows all 1-touch up/down • side window shades (behind B-pillars)
• basic Head-Up display (speed/tach/E-mode?)
• upholstery: alcantara with Leather bolsters & armrests; all "natural" or black/silver (see previously attached)

• paint (6 colors see previously attached, #1-3,6-8)
silverIce-----------Steel.-----------blackPearl
uraniumRed-----..copperIce.------Stealth(dk.coolgray)
((question: heated & heated/cooled seats by region?))
((Push Button Shift NOT included: Lincoln-only
also NO MyMercTouch ... dunno about Sync3))



2 standalone options:
XL moonroof Opt______($1,000)
(w/ fixed glass rear roof-panel(s) even on sedans/'coupes')

Leather Opt___________($1,000)
full seating surfaces & door inserts (see swatches previously attached)
Adobe (reddish tan)
Parchment (offwhite)
Ebony (with paint co-ordinated piping or accents? (new/previous attachment))


2 packages:
tech1 pkg____________($3,000)
• full (configurable!) Head-Up display
• Rear View Camera • Auto Headlites & Highbeams • Rain-Sensing Wipers • Blind Spot Information System w/Cross Traffic Alert • sound system 2 (w/ noise cancelling) • power rear window shade • full power front passenger seat (+Tilt/Ht/Lumbar)
((cooled seats?))
additional paint: ultraBlue & whitePearl (#4,5 of 10 colors see previously attached)

tech2 pkg ___________($6,000 SPecialOrder only)
techPLUS_____________($8,000 inclds Leather & moonroof)
• 'NightVision' • surround cameras
• Active Park Assist with Forward&Rear Sensing System • Lane Keeping System • Collision warning system and pedestrian avoidance system • sound system 3 • Multi-Contour Front Seats with Active Motion™ & power-adjust front headrests
• auto-fold power rear headrests?
((Navigation?))
additional paint: Patina & ForeverGreen (#9,10 see previously attached)

...let me know if I forgot anything...
so, now for more speculationing about HUD >:) :nerd:
from video________
On/Off - brightness - position - content
dist(to empty) - speed - dist(to turn)
from incoming calls [ID/accept] to Nav to driver-assist features
[fuel info/ time / temp]
[cruise control only]
[cruise & lane keeping]​
Phone info on HUD is common afaik. This is what's on the HUD in the Buick Envision that I'm currently considering:
- speed/speed limit
- tach
- navigation
- audio
- PHONE
- adaptive cruise
- collision alert
- lane departure
- low fuel
- gear selected
- compass

Current HUD technology is quite basic. Full windshield HUD is where the industry is heading and I can't wait.
- outside temp / road-ice warning
&
for the autonom.o.u.s.e fans,
if the vehicle will have to read road signs, even if illegible, could:
- enhance roadsigns ON the windshield
:nerd:
crossreference: Lincoln Continental HUD thread
 

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copied from: Ford’s Board of Directors -Vs- Mark Fields?

Bring back Mercury. There was a time when Ford Motor loyalists could choose a similar size Mercury, if they did not like the look of a Ford model. Now, they have too many choices outside the company, and none within.


Right now, Lincoln is ok, but what does the future look like. They seem to be afraid to go too low, but refuse to go higher.
Mercury could be a performance/premium brand based on Ford platforms. Think discount Audi or Pontiac done right!
MKZ, MKC, MKX could be rebadged/restlyed for Mercury. They would also get Explorer, Mustang, and Focus ST and RS variants.


Lincoln could then....well...be Lincoln.
Continental and Navigator would be the only Lincolns offered for a short period. First priority would be luxury/performance CUVs. If they cannot get a platform on their own accord, do a joint venture with someone to get a decent CUV/SUV lineup. The next Continental could be on a Lincoln platform that would have three wheelbase lengths. This should also spawn two coupes using the smallest and largest wheelbase, and use Continental name as well. All 5 variations of Continental could be made on the same prodcution line.


What a line up that would be!
 
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Mercury C557
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Discussion Starter #194
swiping a couple paragraphs from BON

Ford has handed Subaru so much market share when they have in their portfolio vehicles they could easily use to compete. A 1.5T AWD Fusion which wouldn't set speed records would be a perfect legacy competitor in NE, Colorado and the NW. Do a Fusion Wagon with a body kit, lift it 2 inches an you have an outback competitor. Same holds true for the Focus market, Focus Hatchback AWD, lift and you have the crosstek competitor. Ford still looks for sales in the 100K+ range and haven't realized that the market fragmented and that 40K here and 40K there still have a decent ROI with common parts sharing and you don't need crazy volume.
&

They haven't simplified their ordering guides. Way too many options, they need to be in Packages, like Honda, Subaru, Toyota, Nissan, VW. Other than the F-150 which needs to be highly customizable for the different uses the truck sees. This speeds up ordering, streamlines manufacturing and lowers costs.


just-imho, a "boutique" Brand can compete^ where^ a mainstream Brand wouldn't be 'allowed' to be so focused
or
as I've said: _ _ _ _ 'tailored'
.
 

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Not sure if we have been down this path, but what if a Luxury-Performance brand came about the same way Vignale, a 'luxury' trim/brand came about for Ford in Europe.



I just wonder what a next generation of Lincoln vehicles would look like with exterior/interior trim modifications for a performance brand.

Which would allow Lincoln to maintain the Quiet Luxuty theme, while a new performance trim/brand would more luxury-performance.
 

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Mercury C557
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Discussion Starter #196
Not sure if we have been down this path...
yup

in EVERY 'Mission' actually
:D
...but what if a Luxury-Performance brand came about the same way Vignale, a 'luxury' trim/brand came about for Ford in Europe.

I just wonder what a next generation of Lincoln vehicles would look like with exterior/interior trim modifications for a performance brand.

Which would allow Lincoln to maintain the Quiet Luxury theme, while a new performance trim/brand would more luxury-performance.
my issues are that
- chrome&padding can be changed/augmented easily (viG Nail)
- ^ are Not enough for BRAND differentiation
- Nor is different sheetmetal enough
- SOME real engineering is required, imho

&
now that the Bosses have played musical-chairs again (since your post, Bloggin :angel)
I'm curious to see if one/some of these new hypoTHETical technologies could be the basis for a neoMerc
since
any hypoTHology is gonna cost; they might get more bang for buck by not saddling it with the cost of extra chrome&padding (Lux) too?
.
 

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Mercury C557
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Discussion Starter #198 (Edited)
Hatchbacks stage comeback as other cars slump
Detroit Free Press
, Mark Phelan , May 27, 2017 | Updated


While cars sales plummet and buyers switch to SUVs, the underappreciated hatchback body style is enjoying a minor renaissance as a rush of new models go on sale.

In 2017, compact and subcompact car sales are down 25%. But hatchbacks in those classes have risen 16%. A rush of new models will test the strength of that demand.

“Hatchbacks are the nugget of hope for the small car segment,” Ford sales analyst Erich Merkle said.

It’s been a truism in the auto industry for decades that Americans don’t want hatchbacks. The body style never seemed to recover from the bad first impression it made long ago with models like the Chevrolet Chevette, Dodge Omni and Ford Pinto. Weak sales of more recent vehicles like the Dodge Caliber, Honda Crosstour and VW Golf seemed to support the theory.

Through it all, Ford kept the faith. Its persistence may be paying off.

“Ford’s been in the hatchback small car sector since we introduced the Fiesta in 2010 and the Focus hatch shortly thereafter,” Merkle said. “They’ve both been strong.

Hatchbacks account for about a quarter of industry small car sales. The Fiesta and Focus outperform that significantly at 1/3 and 40% respectively.

Chevrolet, Honda, Hyundai and Subaru all have new hatchbacks, in addition to longstanding players like the Golf and Mazda 3.

“They’re currently enjoying their own little renaissance,” buying guide website KBB.com’s editors wrote in a recent comparison of several hatchbacks. “With this year’s introduction of the Chevrolet Cruze Hatchback, Honda Civic Hatchback and Toyota Corolla iM, compact car shoppers now have nine hatchbacks from which to choose.

“You don’t have to give up the efficiency and affordability of a mainstream compact car to get SUV-like cargo versatility.”

That versatility has long made hatchbacks a favorite in Europe, where hatchbacks’ combination of modest overall length and generous cargo space is a major selling point.

For instance, the 2017 Chevy Cruze hatchback is 8.4 inches shorter than the sedan, but has 67% more cargo space behind its rear seat: 24.7 cubic feet versus 14.8. With the rear seat folded flat, the hatchback’s cargo space mushrooms to 47.2 cu. ft. The same applies to the 2017 Honda Civic coupe: 4.4 inches shorter than the sedan with 42% more cargo space behind the rear seat.

The hatchback body style makes a lot of sense,” Merkle said. “There’s more cargo room in a smaller overall package, and the design has a European flavor that attracts younger buyers.”

There’s also a body of opinion that hatchbacks look sportier and more modern than sedans. That’s in the eye of the beholder, but it could help explain why automakers can often charge more for them.

For instance, Chevrolet doesn’t build a hatchback version of the two lowest Cruze trim levels, L and LS. The hatchback joins the party with the well-equipped LT model and prices starting $4,000 above the base L sedan.

Civic hatchbacks start at $19,700 — $960 above the sedan.

The least expensive Focus hatchback stickers at $19,765, a full $2,990 more than the sedan.

Ford has leveraged that premium by offering sporty versions of the Focus and Fiesta only as hatchbacks.

The Fiesta and Focus ST sell at a premium and offer lucrative features like Recaro sport seats and Sony audio. Hyundai makes a similar pitch with the Elantra GT hatchback, which has 26 hp more than the sedan and a base price $1,660 higher.

Even farther upmarket, the outrageously powerful Focus RS offers all-wheel-drive and 350-hp engine for prices starting at $36,120. It competes with hot hatches from around the world like the $35,655 VW Golf R and Subaru WRX STI.

“We’ve had great success with the ST and RS performance hatches,” Merkle said. “They attract a younger and more affluent buyer than the sedans.”

Other automakers hope to share Ford’s experience as they rely on hatchbacks to offset the drop in sales of their compact and subcompact sedans.

.
 

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Mercury C557
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Discussion Starter #199 (Edited)
figure there'll be plenty of articles when solid info comes out to put in Volvo threads...
...for now, their theme and TIMING seem sooo close to my Merc-rants


Volvo Cars to go all electric
Media.Volvocars.com
- Jul 05, 2017


Volvo Cars, the premium car maker, has announced that every Volvo it launches from 2019 will have an electric motor, marking the historic end of cars that only have an internal combustion engine (ICE) and placing electrification at the core of its future business.

The announcement represents one of the most significant moves by any car maker to embrace electrification and highlights how over a century after the invention of the internal combustion engine electrification is paving the way for a new chapter in automotive history.

“This is about the customer,” said Håkan Samuelsson, president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”

Volvo Cars will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug in hybrid cars and mild hybrid cars.

It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.

These five cars will be supplemented by a range of petrol and diesel plug in hybrid and mild hybrid 48 volt options on all models, representing one of the broadest electrified car offerings of any car maker.

This means that there will in future be no Volvo cars without an electric motor, as pure ICE cars are gradually phased out and replaced by ICE cars that are enhanced with electrified options.

“This announcement marks the end of the solely combustion engine-powered car,” said Mr Samuelsson. “Volvo Cars has stated that it plans to have sold a total of 1m electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”

The announcement underlines Volvo Cars’ commitment to minimising its environmental impact and making the cities of the future cleaner. Volvo Cars is focused on reducing the carbon emissions of both its products as well as its operations. It aims to have climate neutral manufacturing operations by 2025.

The decision also follows this month’s announcement that Volvo Cars will turn Polestar into a new separately-branded electrified global high performance car company. Thomas Ingenlath, Senior Vice President Design at Volvo Cars, will lead Polestar as Chief Executive Officer.


More... plus a longer video


.
 

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As you all know, Mercury was designed to be a bridge between Ford and Lincoln. The Ford brand instead starting overlapping Lincoln and there was no gap. My 2006 Milan has more style than the 2006 Fusion. That is why I bought it. However, I do not think Ford could continue to produce clones of each other. Fusion, Milan, Zephyr (MKZ) or Escape, Mariner, Mazda Tribute. Instead, they should have made Mercury a niche brand.
How about a 2 door coupe with convertible option or take Flex out of Ford and put into Mercury, with some re-designs, etc, etc. I am sure this has all been discussed before, but this is my opinion.
 
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