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The Spaminator
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New 2013 Ford Fusion NASCAR Sprint Cup Car Brings the “Stock Car” Back to NASCAR
Ford Media


  • Ford Racing unveils 2013 Fusion NASCAR Sprint Cup redesign at Charlotte Motor Speedway during NASCAR Media Tour.
  • 2013 Sprint Cup car features full redesign by Ford designers to mirror 2013 Fusion production car and return brand identity to the track.
  • New Fusion race car will debut at Daytona 500 in February, 2013.
  • Reveal will be streamed live at www.fordracing.com and www.facebook.com/OfficialFordRacing.

CONCORD, N.C., Jan. 24, 2012 – Manufacturer brand identity is back in NASCAR.

The 2013 Ford Fusion NASCAR Sprint Cup car, unveiled today as part of the Charlotte Motor Speedway Media Tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 Sprint Cup car mirroring the recently unveiled 2013 Ford Fusion production car.

Featuring a completely redesigned sleek new silhouette and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.

”We wanted Fusion to be the car that helped return ‘stock car’ to NASCAR.” stated Jamie Allison, director, Ford Racing. “I think fans, when they see the car, are just going to smile and cheer. It is going to reengage them with the sport and make the sport better because there is just something natural about seeing race cars that look like cars in their driveways.”

This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch came in 1968, with the sleek fastback Ford Torino. Legendary NASCAR driver David Pearson drove the Torino to back-to-back NASCAR championships in 1968 and 1969. The second time came in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.

Ford took a different approach with the development of the 2013 Fusion racer. Ford Design Center staff, led by Garen Nicoghosian, and Ford aerodynamicist Bernie Marcus, spent the past year doing the early design development, freeing up the Ford race teams to concentrate on weekly NASCAR competition.

“This is a seminal moment in the sport where we had a chance to get it right once again and make sure the race cars are race versions of street cars. And I am proud because I believe we have accomplished just that,” continued Allison. “The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can’t wait to see it perform on the track and connect with race fans.”

Ford designers, led by Nicoghosian, addressed three main issues to mirror the 2013 Sprint Cup Fusion to the 2013 production Fusion found on showroom floors.

Design Features of the 2013 Fusion Sprint Cup Car
  • Designers addressed the overall proportion of the race car to reflect proportions found in the production Fusion.
  • Brand and design cues in the side of the vehicle.
  • An identifiable front end grill with the distinctive look of a Ford.

“It looks fun to drive and very much eager to go and tear up the track. It has a very aggressive stance from the outside and the inside. From all angles the vehicle exudes performance and I think it reflects our general attitude of how we go about setting up our cars very, very nicely,” said Nicoghosian. “It brings a certain level of nimbleness and lightness and agility to the NASCAR platform, much like we do in our production cars, because all of our production cars have that nimbleness and agility and eagerness about them.”

The new NASCAR Fusion entries will be tested throughout the 2012 campaign in preparation for their racing debut at the 2013 Daytona 500 in February.



 

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It's refreshing to see a NASCAR that actually looks like a real car for a change. I would enjoy watching NASCAR back in 1983 when the stunning new Thunderbird was blowing the doors off of the GM and Dodge cars. At that point after GM and Dodge whinning that the Thunderbirds were too good and fast, NASCAR officials restricted the Thunderbird to slow it down so the cry babies could win. After that all the cars started to look the same. (that's when I stopped watching NASCAR) You can't tell the difference between them without looking really hard at the front end. Plus the bodies look nothing like the production model. Thanks to Ford, we know what the car is crossing the finish line......
:clap:
An interesting analysis of the body does show the side doors longer than stock. Could a Fusion "Coupe" be in Fords future?? :surprise:

SOmething not related to this subject BUT.....when is Lincoln going to showcase EcoBoost at LeMans?? Or some other sporting event?
 

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Mercury C557
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...An interesting analysis of the body does show the side doors longer than stock. Could a Fusion "Coupe" be in Fords future?? :surprise:

SOmething not related to this subject BUT.....when is Lincoln going to showcase EcoBoost at LeMans?? Or some other sporting event?
no doors:


I vote for MERCURY to compete at the first hydrogen/electric LeMans
 

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It's refreshing to see a NASCAR that actually looks like a real car for a change. I would enjoy watching NASCAR back in 1983 when the stunning new Thunderbird was blowing the doors off of the GM and Dodge cars. At that point after GM and Dodge whinning that the Thunderbirds were too good and fast, NASCAR officials restricted the Thunderbird to slow it down so the cry babies could win. After that all the cars started to look the same. (that's when I stopped watching NASCAR) You can't tell the difference between them without looking really hard at the front end. Plus the bodies look nothing like the production model. Thanks to Ford, we know what the car is crossing the finish line......
:clap:
An interesting analysis of the body does show the side doors longer than stock. Could a Fusion "Coupe" be in Fords future?? :surprise:

SOmething not related to this subject BUT.....when is Lincoln going to showcase EcoBoost at LeMans?? Or some other sporting event?
Lincoln was concidered in Nascar.. not too many people know about that. the Mark VIII did extremly well but Ford didn't want Lincoln to have a racing image



It is little known that the Mark VIII was almost a contender at NASCAR. Chevrolets had won 31 of 46 Winston Cup races since the redesigned Monte Carlo was introduced in the 1995 model year and racing season. In 1996, Ford had no plans to update its 9 year old Thunderbird in the near future. The next year, Ford announced that it would discontinue the Thunderbird, one of the most successful brands in NASCAR history, at year's end. In 1996, Michael Kranefuss, owner of Team 37, saw the Mark VIII, which shared the MN-12 platform with the Thunderbird, as the logical replacement. The team built a NASCAR car based on the contour of 1996 Mark VIII. Wind tunnel tests were done on the completed car at the Lookheed plant in Marietta Georgia on May 7, 1996. The car attracted a lot of attention during the two day test at the Charlotte Motor Speedway on May 8-9, 1996. John Andretti drove the Mark VIII for those test laps, recording one of the highest speeds for those days. They were the focus of attention not because of the lap times but because it was a Lincoln Mark VIII. NASCAR officials said they would allow the Lincoln Mark VIII to be used in Winston competition, but Ford asked the team to stop the development program. "Ford's foremost objective is to sell cars," stated Michael Kranefuss, who has a 30 year association with Ford. Ford wanted a sales leader represent Ford in NASCAR. Also, at the time, Ford did not want Lincoln to have a race image. In 1997, when Ford announced that the Thunderbird was to be discontinued, Ford got special permission from NASCAR to campaign a two door Taurus for NASCAR for the 1998 season. Special dies were made up for the skins of this racing Taurus that was optimized for aerodynamics. No Two door Taurus was ever offered in the showroom! So much for "stock car" racing.
 

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Mercury C557
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The 2013 NASCAR Ford Fusion is shaping up to look more and more like the production car everyday...

Ford Racing Reveils Updates To '13 Sprint Cup Car - Racing.Ford.com
JUNE 11, 2012
* After unveiling the 2013 NASCAR Fusion at Charlotte Motor Speedway in January and highlighting the first version of its new car in a team paint scheme on Memorial Day weekend, Ford Racing is using the upcoming race weekend in Michigan to unveil updates to the design of the Cup car which shows even more brand identity through enhanced design cues, including new grille work and hood lines.

Do you see the difference in the grille from January to now?

Gone is the stickered front grille from the January reveal and in its place are actual grille bars which will adorn the 2013 Cup Fusion, in addition to several other key tweaks to the front end of the car.

“We had an opportunity to add more personality and detail to the race car,” said Garen Nicoghosian, Ford design manager in charge of the NASCAR project.

“We took advantage of this opportunity and sculpted a more aggressive front end and we added grille bars that are identical in design to the production car. We also added more detail to the fog light housings, and created a more detailed headlight area as well.

“In addition, we also sculpted a more aggressive hood, and were able to achieve a closer look to the production car. Our race car is even closer in design to the production car now, and we are very pleased with the results.”

The latest enhancements have allowed Ford to more closely match the production Fusion while remaining within NASCAR guidelines as the manufacturers inch closer to submitting their final designs to NASCAR for the 2013 season.

“Both the race and production Fusions speak the same design language,” Nicoghosian continued.

“There is a visual premiumness that is apparent in both the race car as well as the production Fusion design. Both cars appear fun to drive, and are the most emotionally desirable in their segments.”
 
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