(tho not sure it worked - can't refind it - did Lincoln start requiring posts get approved first??)
I know, selling the idea. Lincoln is trying hard, buy nobody is really watching to be influenced by this sort of lifestyle marketing.Those types of people aren't going to be buying Lincolns so I guess the idea here is to make those who will believe they're classier than they really are if they buy a Lincoln.
I think these internet ads are focused more on image. Continuing to build an image of the Lincoln owner that is younger, more sophisticated, affluent, hip, and laid back. Laying the groundwork before the introduction of the flagship Continental and New Navigator. But I am sure more vehicle content based ads will be in the mix for the MKX.On the bright side not a single booger was rolled.
Honestly though, I just don't get commercials for a great looking new CU that hardly ever shows the car. It didn't work particularly well for Infiniti, hopefully it works better for Lincoln.
Gee, where is the Asian? Hispanic? LGBT? I'm so f'n bored with everybody's poor feelings being hurt over the most asinine BS.Ok ... I have a gender equality rant ...
One guy is a collector and protects his possessions. Another is an athelte who has beat up his body and wants comfort, but the best we can do for the chick is for her to go see HIS performance and be swept off her feet by it? Why is she not a musician, composer, dancer? It's just glaring to me; tho Lincoln should be commented for picking interesting personas for this campaign.
The subtle smile given by Matthew -- priceless. I am happy he's not speaking. They got the attention with the flat circle booger roll, now they can be normal -- people will keep watching waiting to see what'll come next.
I have no issues with women or minorities, or women minorities. I've just had enough of this current trend of measuring everything to see who has been left out or got short changed. It is virtually impossible to do anything public anymore without somebody claiming to have been offended. This country is becoming a joke, and not the haha funny kind.^ well... :angel
unlike MINORities, women are at-least/about HALF of the population
(from what I've read and experienced) upto/around 90% of those who CONTROL what gets purchased
and once again,
SP, could you put your wife on for minute??