Everything is wrong about Lincoln today: bad style design ( or at least, not enough good and distintive), bad advertising, bad dealers, not enough diferentiation fom Ford siblings... Ford management have a hard work to do.The current ads are IMHO too dead feeling and the sales number show it. There's no action or excitement. Nothing to keep you motivated. The music puts me to sleep. Let's change the ad formula and go over the top and wake up the dead. Lincoln has been asleep for too long now. I'm sure there's some Heavy Metal or similar music to get people's attention. Remember the original CTS commercials? That worked so why not apply to Lincoln in a more sophisticated way.
Same here. I think some of the management needs cleaning out. Some people in charge have no business being in charge. The 60's were the last of the best Fords, Lincolns and Mercuries. Killing Mercury wasn't the answer to revive Lincoln. The foreign brands that Ford owned were though.Everything is wrong about Lincoln today: bad style design ( or at least, not enough good and distintive), bad advertising, bad dealers, not enough diferentiation fom Ford siblings... Ford management have a hard work to do.
I agree with you.I have a comment about Lincoln advertising. When Lincoln sponsors a television program they show the same ad at every commerical break. By the second ad this gets annoying. This is a great way to turn off the viewing public and is a poor reflection on the brand. Also the ads are either for the MKX or the MKZ. Why no ads for the MKS, MKT, or even Navigator? Show the entire line it may help brand and model recognition. I fully support restoring the Lincoln brand to greatness but this is a poor way to start.
I've seen a Lincoln person use the the phrase MK-Series...there should be "The MK Series"...
...Do people at Ford & Lincoln read these Forums? We ALL gave excellent comments to how the focus and direction of Lincoln should be for a few months now. Everybody has contributed suggestions/comments. Too bad we all can't be hired at Ford to turn things around....Imagine what can happen.:agree: