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New Ford Edge Holds its First Full Range Media Test Drive in Dali
Ford | 4/7/2015


​DALI, China — New Ford Edge recently began its full range media test drive, with its first test drive in Dali, Yunnan in southern China. This was the first batch of media test drives scheduled for the Edge in China.

This event showcased the complete picture of the new Edge’s class-leading product advantage, family and business balanced produce superiority, and its positioning as a “fully class-leading seven-seat SUV”.

This first batch was for key opinion leaders. A total of 19 key opinion leaders in the automotive industry participated in the test drive, and experienced new Edge’s charming and dynamic driving.

The event was broken up into different sessions: product information session, test drive and Edge Salon.

The product information session was led by Xiaobo Chen, marketing director, Changan Ford Sales Company, and Yuefei Li, brand manager, Changan Ford Sales Company. Chen shared the new Edge’s market and target consumer group analysis with the media, and interpreted the “Right timing”, “Right place” and “Right vehicle” of the new Edge. Li spoke about the class-exclusive and class-leading features based on Ford’s smart, quality, green and safe brand pillars.

For the test drive, the key opinion leaders at the event were taken on a route that included an off-road sections, city roads, high-speed roads and rural roads. The entire test drive not only showed the product tone of the all new Edge, but also offered the drivers a full experience of the dynamic driving and class-leading product advantage of the vehicle.

At the Edge Salon, the senior lecturer spoke about the “full control” concept of the Edge. The salon was specially designed to show key opinion leaders that the positioning of the target consumer of the Edge matches the needs of their vehicle needs as well, “how to find a work-life balance”.

Below is some feedback from the key opinion leaders at the event:

“Outstanding power performance, Drives easily and the performance shows great ability even on the mountain road bump ups and downs. 2.7L EcoBoost® GTDi V6 engine has abundant torque, the Select shift 6-speed transmission shifts smoothly without feeling frustrated. The ride is comfortable and the paddle shift is very useful during the overtaking.” —Miu Jun, chief editor, Car and Driver

“The 3-rows 7-seat design on New Edge is excellent with stunning performance of the overall space. Ample space in the second row, seats are very comfortable, and the texture is outstanding. Front-rear adjustable 3rd row seat shows great comfort on the flex cushion. Meanwhile, the adult-friendly headrest is comfortable and satisfactory.” —Yuan Tao, general manager, autoheadlines.cn

“The family structure of a couple and their parents with one child will be the mainstream. Such family is the main consumer of 7-seat SUV. New Ford Edge has its competitiveness’ in 7-seat SUV for its product superiority.” —Li Geng, chief editor, Orient Auto
 
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