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Discussion Starter #1
New Ford Escort will hit the China car market in 2014

Published on July 25, 2013 by Tycho de Feijter

Ford is bringing the Escort back, but only to China. The new Ford Escort will be launched on the China car market in 2014. The Ford Escort concept debuted in April on the Shanghai Auto Show.

Not a new name, and not a very new car either. The new Escort is based on the current China-made Ford Focus Classic, which is a slightly dressed up second generation Ford Focus. The Ford Escort will technically replace the Ford Focus Classic, and will be positioned under the current third generation Ford Focus.
Read More: http://www.carnewschina.com/2013/07/25/new-ford-escort-will-hit-the-china-car-market-in-2014/

The new Escort will be based on this 2nd generation Focus Mk2.


The Global C platform of the current Ford Focus Mk3 is based on the C1 platform used by the Focus Mk2.
 

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Doubt it will come to the US which is not a big deal since we don't really need that much overlap. Curious though as to how they will price it.
 

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Discussion Starter #3
Doubt it will come to the US which is not a big deal since we don't really need that much overlap. Curious though as to how they will price it.
It will be positioned below the Global Mk3 Focus in China, where it will replace the Mk2 Focus (Focus Classic).
The price of the Focus Classic in China should give us a hint on how it will be priced.
Mk2 Focus Classic price range in China: ¥99,800 to ¥123,800
Fiesta price range in China: ¥79,900 to ¥116,900
Mk3 Global Focus, price range in China:¥119,900 to ¥169,900

So much for the "One Ford" philosophy though, since they developed a car just for one country, China.
I think there's a market for this in South America and maybe India too.
 

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It will be positioned below the Global Mk3 Focus in China, where it will replace the Mk2 Focus (Focus Classic).
The price of the Focus Classic in China should give us a hint on how it will be priced.
Mk2 Focus Classic price range in China: ¥99,800 to ¥123,800
Fiesta price range in China: ¥79,900 to ¥116,900
Mk3 Global Focus, price range in China:¥119,900 to ¥169,900

So much for the "One Ford" philosophy though, since they developed a car just for one country, China.
I think there's a market for this in South America and maybe India too.
Well there is always a loophole to One Ford case in point the Ranger, Figo, Falcon, Flex, the Lincoln lineup etc

I could see this coming to other emerging markets such as India
 

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Mercury C557
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THANKS for the prices, AM222


Andrew said:
...Doubt it will come to the US which is not a big deal since we don't really need that much overlap.
I'm not so sure.
The USA's Blue state vs Red state seems to resemble China's metro/rural split more & more ...to me
((wonder if the 2 parts of China are as close to being at war with eachother?))
 

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I prefer the Escort to the Focus but I know we are stuck with the Focus and Escape, and no Focus wagon ever.
 

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^ not that you meant to suggest it, ehaase, but...

wonder if it'd be even better (assuming an Escort could come here)
if a wagon was Escort-based instead of on the 'contemporary' Focus
note: afaik the platform that the Escort is based on WAS the one used for the last RotW wagon... absolutely NO engineering/development costs required?
 

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Discussion Starter #10
Well there is always a loophole to One Ford case in point the Ranger, Figo, Falcon, Flex, the Lincoln lineup etc

I could see this coming to other emerging markets such as India
Those examples are different, I'll go explain it.
1. The New Ranger is sold almost everywhere but the USA and Canada, so it's nearly global (the demand for compact/mid-size pickups are high outside the USA and Canada), again, the Ranger was not developed just for one country.
2. The Figo is basically just a decontented & facelifted previous generation Ford Fiesta, it's also exported to other markets like South Africa, the Middle East, Mexico etc. The next One Ford Figo will be merged with the european Ka.
3. The Falcon is a pre-One Ford product that will be killed off in 2016.
4. The Flex is a full-size crossover pupular in North America, the reason it's not a global model is because the full-size crossover segment is not a common global size.
5. Lincoln is not yet a global brand like Ford.

The One Ford philosophy means no redundant models, Ford will develop One vehicle per segment, but not all segments exist around the world.
If you noticed, until now, the only reason a specific Ford model was not sold in a certain market is if the segment that specific model belonged to does not exists in that market or is not profitable.

The case with the New Escort is different, Ford is developing a new C-segment vehicle exclusive for one country, China.
The New Escort is a redundant model since it belongs to the C-segment like the Focus, unlike the full-size segment, the C-segment is a global segment that exists in North America, Europe, Asia etc.

I have a feeling Ford might make some excuse like the New Escort belongs to a" C-minus" cegment that exists only in China and maybe Brazil. Lol
 

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Those examples are different, I'll go explain it.
1. The New Ranger is sold almost everywhere but the USA and Canada, so it's nearly global (the demand for compact/mid-size pickups are high outside the USA and Canada), again, the Ranger was not developed just for one country.
2. The Figo is basically just a decontented & facelifted previous generation Ford Fiesta, it's also exported to other markets like South Africa, the Middle East, Mexico etc. The next One Ford Figo will be merged with the european Ka.
3. The Falcon is a pre-One Ford product that will be killed off in 2016.
4. The Flex is a full-size crossover pupular in North America, the reason it's not a global model is because the full-size crossover segment is not a common global size.
5. Lincoln is not yet a global brand like Ford.

The One Ford philosophy means no redundant models, Ford will develop One vehicle per segment, but not all segments exist around the world.
If you noticed, until now, the only reason a specific Ford model was not sold in a certain market is if the segment that specific model belonged to does not exists in that market or is not profitable.

The case with the New Escort is different, Ford is developing a new C-segment vehicle exclusive for one country, China.
The New Escort is a redundant model since it belongs to the C-segment like the Focus, unlike the full-size segment, the C-segment is a global segment that exists in North America, Europe, Asia etc.

I have a feeling Ford might make some excuse like the New Escort belongs to a" C-minus" cegment that exists only in China and maybe Brazil. Lol
Good point but I could see the Escort going to other countries after the first year or two. My point though is that there will always be a few vehicles exclusive to a few areas. Lincoln Mark LT anyone? B-Max? there are a few more as well.
 

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When we see the sales charts, where the Chevy cruze beat the Focus 30000 to 15000, i think Ford could try to sell this Escort in USA. For some strange reason, the Americans didnt fall in love with the new Focus... so, Ford needs to test new ways to battle in the compact car field. Is this Escort the answer??
 

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Discussion Starter #13
My point though is that there will always be a few vehicles exclusive to a few areas. Lincoln Mark LT anyone? B-Max? there are a few more as well.
The B-Max is not a redundant model, it competes in the B-segment MPV/tall hatch in Europe, while the Fiesta is their B-segment car.

The New Escort and Focus are both C-segment cars, that's what makes the case different.

A clear example of One Ford is this, the original Escape is a compact crossover SUV, the original Euro Kuga is also a compact crossover SUV, with the One Ford philosophy vehicles of the same size, segment and type will be merged, so now the New Escape and New Kuga is just one global vehicle.

Ford is now doing the opposite by splitting the C-segment into 2 cars, the New Escort and Focus.

Instead of making a lower priced base trim Focus in China like the USDM Focus S which has steel wheels, and unpainted black trim. Ford will create an entire new range for China and cut costs elsewhere like using the platform of the previous Focus Mk2 (which is not bad since the platform is closely related to the Mk3's)
 

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The B-Max is not a redundant model, it competes in the B-segment MPV/tall hatch in Europe, while the Fiesta is their B-segment car.

The New Escort and Focus are both C-segment cars, that's what makes the case different.
Instead of making a base trim Focus in China like the USDM Focus S which has steel wheels, and unpainted black trim. Ford will create an entire new range for China and cut costs elsewhere like using the platform of the previous Focus Mk2.
Funny thing is the Mk3 Focus is closely related to the Mk2 Focus under the skin.
I am not saying its redundant I mean it is exclusive to that area :smile:
 

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Discussion Starter #15
I am not saying its redundant I mean it is exclusive to that area :smile:
Yes, but they are exclusive for verydifferent reasons.

Again, One Ford means, one common vehicle per segment, no redundant models.
Some One Ford products are not global because some segments do not exist globally.

The C-segment car is a global segment and the Focus fulfills this role.
The New Escort, is another C-segment car, a redundant model, meant for one country, to increase sales in China.

In other words, if Ford can make a redundant C-segment car like the Escort for one country, then what was the point of merging the European Kuga with the Escape?
The Escape could have continued looking like a junior-sized Explorer instead of looking like a jacked-up Focus.
 

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Thanks, ehaase

I always have trouble searching for anything from BON.

Imho, RJ doesn't mention anything that negates the idea of a China-built old-gen wagon with the Escort's new front being imported to the U.S. as an entry level family car

tho what *I* want is the RETURN of a Premium-&-alternative Mercury Brand,
I've also ranted that FoMoCo is pricing the Ford Brand out of the mainstream-entry market and MAY need a subBrand to address that...
...esp if the destruction of the middle class continues
 

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I think there is a better chance of Lincoln being dropped and Ford being the only brand than there is of Mercury returning.
 
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