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New Malibu Doing It's Job

DETROIT – It’s been approximately six months since Chevrolet’s redesigned Malibu was launched. In that time, it has received critical acclaim – including being named 2008 North American Car of the Year – and numerous recommendations by consumer groups.

More importantly, the new Malibu is resonating with customers. In only the first quarter of 2008, market share is up 1.3 points over the same period in ’07. Much of that growth is due to retail sales, which increased 110 percent during the first three months of the year, with three large, import-heavy states showing dramatic growth:

* Florida sales are up 91 percent
* New York sales are up 135 percent
* California sales have leaped 186 percent

In fact, some dealers are reporting retail sales increases of nearly 1,000 percent over 2007 Malibu sales.

“The new Malibu is the car Americans have wanted from Chevrolet,” said Ed Peper, Chevrolet general manager. “Its combination of amenities and value are at the core of Chevrolet’s philosophy, but the Malibu brings them together in a drop-dead gorgeous design that makes it a must-have car.”

Malibu customers are demanding more uplevel models, reflecting buyers with higher household incomes than the previous model. Many of those new customers are bringing in a non-GM vehicle to trade, too: More than 40 percent of trade-ins are non-GM vehicles and among them, the number-one trade-in is a Toyota Camry.

Efficient performer

A variety of efficient powertrain combinations gives Malibu customers choices that all return excellent fuel economy, including a new four-cylinder/six-speed automatic transmission combination that was recently added to the lineup. It uses the powerful 2.4L Ecotec engine paired with a specially calibrated six-speed automatic to deliver EPA-estimated mileage of 22 in the city and 32 on the highway. That’s better highway mileage than Accord or Camry.

Also available is the Malibu Hybrid. It is the most affordable hybrid version of a midsize sedan in the market, delivering 24 mpg city and 32 mpg highway, without having the highest price tag.

Safety performance

When it comes to safety, the Malibu is an impressive performer. It earned the government’s highest possible NCAP crash safety rating: 5 stars. That means the Malibu scored 5-star ratings for driver and front passenger in frontal crash testing; and 5-star ratings for front and rear seating positions in the side-impact crash test.

The Malibu’s roster of standard and available safety features includes:

* Dual-stage frontal air bags with GM Passenger Sensing System
* Head curtain side-impact air bags (front and rear outboard seats)
* Front seat-mounted driver and front thorax air bags for side impact protection
* Front safety belt pretensioners
* LATCH child safety seat anchors
* Four-wheel disc brakes with ABS
* Traction control
* StabiliTrak stability control system with panic brake assistance (LT and LTZ)
* Tire pressure monitoring system

All Malibu models come standard with OnStar 8.0, which features advanced automatic crash notification.

Intangible qualities

Efficient performance and a long list of safety features fulfill important consideration points that customers place on all new cars, but the Malibu also delivers with a package of details and qualities that are difficult to quantify. From an exceptionally quiet driving experience to upscale interior lighting, the Malibu conveys the feeling of a more expensive car. Additionally, details such as standard XM Satellite Radio, remote vehicle starting and even a household-style rear-seat power center are features uncommon in the segment.

“We couldn’t be happier with the Malibu’s enthusiastic reception in the market so far, but we’re hardly resting on our laurels because the competition is fierce,” said Peper. “We will continue to improve the car to strengthen its leadership position and help make Chevrolet the best car brand in the business.”
 

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Discussion Starter #2
Also note that the Malibu LTZ 4-cylinder with the 6-speed (launching now) gets a best-in-class 22/32 MPG rating. All 2009 Malibu models will have the 6-speed automatic standard.
 

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^^^^Any ford fan who has not taken time to drive this vehicle should do so. They will not be dissapointed. Its an impressive car, especially compared to the Camry.
As for Ford, the Fusion better be good. Has anyone seen the Aura replacement? Malibu will be replaced shortly there after. It really does not look good for Honda or Toyota at this point. This is war.
 

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As for Ford, the Fusion better be good. Has anyone seen the Aura replacement? Malibu will be replaced shortly there after. It really does not look good for Honda or Toyota at this point. This is war.
2010 LaCrosse - February launch.
2010 Aura - Summer 2009 launch.
2011 Malibu (ground-up redesign) - Fall 2010 launch

I'd say Ford and GM will be very well-off in the segment....
 

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2010 LaCrosse - February launch.
2010 Aura - Summer 2009 launch.
2011 Malibu (ground-up redesign) - Fall 2010 launch

I'd say Ford and GM will be very well-off in the segment....
The Buick will be a 2010, for feb next year?
 

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I saw a gorgeous 'bu in black today.
Congrats to GM on a solid American sedan value.

I hope the new Fusion steals it's thunder though;)

I hear ya, Wings
tho
I rather hope that the Fomoco and GM vehicles kinda get lumped together as "American" to a degree
and
even IF they don't make 'best in class' in every category,
DO succeed in completely abolishing any&every perception
that being Asian/foreign-in-general has any guaranteed advantage
&
that MOST of that OLD perception has already been a FABLE/HYPE/just-plain-Wrong for years.
 

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Congratulations to GM, the Malibu is a very nice car, both inside and out. I hope they see this kind of success with the Traverse as well.
 
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