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New technology in cars brings 14% more revenue, Ford product boss says
Automotive News

Mike Colias
October 19, 2010


DETROIT -- Ford's growing reputation as a technology-driven brand is helping the automaker wring more money out of every car it sells, the automaker's vice president of product development, Derrick Kuzak, said today.

During a speech to an auto electronics show here, Kuzak said Ford's average revenue per vehicle jumped 14 percent from 2008 to 2009, to $26,100. He attributed roughly one-third of the increase to new technologies such as the Sync in-car communication system, which gives drivers hands-free ability to operate the media system and mobile devices.

“Technology has been fundamental to our improved brand and business,” Kuzak said.

Other reasons for the increase in revenue per vehicle, he said, are improved pricing and more customers opting for pricier trim levels.

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This is good news for Ford for sure. I remember the day that Toyotas commanded a premium over Ford and Chevrolets just because of their name. Times have changed a bit now. That increased revenue has to mean more profits per car as well. Gotta love that.
 
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