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Mercury C557
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CARS, CROSSOVERS DRIVE FORD’S NOVEMBER SHARE GAIN - Media.FORD.com
  • November car sales up 14 percent versus a year ago and crossovers up 26 percent; Ford, Lincoln and Mercury total U.S. sales were 118,536, essentially equal to year-ago sales
  • November retail share higher for the 13th time in 14 months
  • All-new Taurus sales up 54 percent versus year-ago levels
  • Fusion, Motor Trend magazine’s Car of the Year, also was up 54 percent and sets a new full-year sales record
  • Fiesta, the company’s first global ‘ONE Ford’ global car, debuts Wednesday at Los Angeles International Auto Show
  • Ford announces first quarter 2010 North American production plan
Download Full Sales Release (With Tables)

DEARBORN, Mich., Dec. 1, 2009 – Strengthened car and crossover sales fueled Ford, Lincoln and Mercury’s U.S. sales performance in November. Car sales were up 14 percent and crossovers were up 26 percent for the month, with total sales of 118,536, essentially equal to year-ago sales.

“Consumer demand for our new high-quality, fuel-efficient products is driving Ford’s market share gains,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “Customers are rewarding Ford for its new vehicle lineup, featuring new technologies including SYNC, MyKey and Adaptive Cruise Control.”

Ford estimates its total market share in November was higher than a year ago and higher than its share in the first 10 months of 2009. Ford’s November retail share was up for the 13th time in 14 months.

“The Ford plan is working, led by the strength of our product lineup and customer demand for our new cars, utilities and trucks,” said Czubay. “Consumers increasingly are noticing that the Ford difference is our great products, our strong business and our leadership in quality, fuel efficiency, safety, smart technologies and value.”

November Sales Highlights
  • All-new Ford Taurus sales totaled 4,669, up 54 percent versus a year ago. Dealers reported retail sales were nearly double year-ago levels.
  • Ford Fusion, recently named Motor Trend magazine’s Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
  • Other Ford, Lincoln and Mercury cars posting increases included Ford Focus (up 24 percent) and Mercury Milan (up 40 percent).
  • Crossover utilities also posted strong sales increases: Ford Escape was up 51 percent and set a new November sales record; Ford Edge up 27 percent; Mercury Mariner up 5 percent. In addition, sales of the all-new Lincoln MKT crossover totaled 648, its highest sales month to date.
  • Ford’s new EcoBoost engine technology and hybrid vehicles are winning customers, too. For example, the conquest rate for the Taurus SHO is 60 percent. EcoBoost provides customers up to 20 percent improvement in fuel economy and a 15 percent reduction in emissions versus larger-displacement engines. EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT.
  • Sales of hybrid vehicles totaled 2,361, up 73 percent versus a year ago. Ford hybrid models include the Ford Fusion, Ford Escape, Mercury Milan and Mercury Mainer.

Ford Fiesta
The all-new Fiesta – which debuts Wednesday at the Los Angeles International Auto Show – will further grow Ford’s car lineup. This new entry in the U.S. – available in four- and five-door body styles – will set a new small car benchmark for fuel economy, safety, connectivity and powertrain technology in its segment.

North American Production
Ford plans to build 550,000 vehicles in the first quarter 2010, an increase of 201,000 units (58 percent) compared with the first quarter 2009.

Ford’s fourth quarter production plan is unchanged from the previous forecast of 570,000 vehicles.
 

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Car sales up, trucks sales down, evens out. At least Ford is gaining share in a segment they have not shown strength for many moons.
 

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Mercury C557
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Discussion Starter #4
too bad they will not offer a 3 door hatch in the fiesta for north america.
imho it's not carved in stone yet, Volvo_S70
with N.American production being used partially for export, they could easily (imho) add it later

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Mercury continues to outsell Lincoln :D :D :D
imagine what Merc could do if it got HALF the support/new-models that Lincoln's been getting :mad:
( yes yes, I know (AND AGREE) that Lincoln has to be done first...
...so:
just imagine what Merc WILL do when it JUST gets its new C3 vehicle!!!
imho, even an Announcement about that would boost sales due to a confidence increase :p
)
 

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^^^ Yes, if I was in the market for a MKZ, I would probably go with a Milan Voga, though that is going to be a difficult choice soon between an S60, a milan Voga and a Turbo Regal..
Yikes
 

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I am surprised to see the explorer selling twice the rate of the flex. I doubt flex will last another 4 years. After Explorer comes out, a Taurus Wagon similar to the old style of wagons should replace it.

Fusion sales were not far from Accord this month. Accord seems to have went in the wrong direction for Honda.

Mustang needs the new 2011 soon. It will really help their numbers.

For cars, the Fusion/Milan/MKz platform were tops for all three brands.

Escape is catching alot of people downsizing from SUVs.

Even with losing the Sable sales, Mercury still will not allow Lincoln to be the volume leader of the two. If Mercury gets nothing for another year, it will still outsell Lincoln. Ford's quest to get rid of Mercury is not going as planned, and I hope they realize that Lincoln will not be the one who gets the lost sales if they axe Mercury. They really need to spend money on advertising Mercury as a semi-luxury brand, and let people know that it has a future by showing concepts NOW.

MKS really needs a refresh and a price cut.

Ford really needs a new Minivan made off the new Explorer platform.
 

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Mercury C557
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Discussion Starter #9
...Even with losing the Sable sales, Mercury still will not allow Lincoln to be the volume leader of the two. If Mercury gets nothing for another year, it will still outsell Lincoln. Ford's quest to get rid of Mercury is not going as planned, and I hope they realize that Lincoln will not be the one who gets the lost sales if they axe Mercury. They really need to spend money on advertising Mercury as a semi-luxury brand, and let people know that it has a future by showing concepts NOW.

MKS really needs a refresh...

Dear Fomoco, you can fool most of the people most of the time BUT NOT US MERC FANS!!!
...not saying You're TRYING to fool anyone most of the time - just with that Lincoln=volume-leader stuff

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there were threads & spypix a while back of a substantially refreshed-tho-camo'ed MKS
sorry, don't have time to search for them just now

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a couple headlines...

Ford China JV's November Ford Brand Sales Rise 152% On Year - Money.CNN.com
Dow Jones
December 02, 2009: 04:16 AM ET

Marché automobile français (VP) novembre 2009/2008 : + 48,4% 11 mois 2009/2008 : + 7,6% (données brutes)
translation: Overall market up 48.4% for November (BUT FORD UP 87.3%) IN FRANCE - CCFA.fr (.PDF)

Paris, le 1er décembre 2009

 
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