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FORD SHARE INCREASES FOR SECOND STRAIGHT MONTH

  • Ford market share higher than a year ago for the second month in a row; Ford, Lincoln and Mercury sales totaled 118,818, down 30 percent versus November 2007
  • F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s
  • Ford announces first quarter 2008 North American production plan
  • Download Full Sales Release with Tables

DEARBORN, Mich., Dec. 2, 2008 – Ford, Lincoln and Mercury outpaced industry-wide November sales, thanks largely to F-Series truck sales, and grew its retail and total market share for the second straight month.

Ford, Lincoln and Mercury dealers reported total sales of 118,818 in November, down 30 percent versus a year ago, while industry-wide auto sales in November were down an estimated 35 percent as the weakening economy continues to take a toll on consumer confidence and spending.

“The economy continues to weaken and auto sales reflect this reality,” said Jim Farley, Ford group vice president, Marketing and Communications. “At Ford, we are focused on executing our plan. In 2009 and 2010, we’ll launch an unprecedented number of new vehicles, and every product will offer consumers the best or among the best fuel economy in its class.”

In recent weeks, Ford has received significant endorsements from independent third parties for its quality and safety. Ford’s initial vehicle quality is now on par with Toyota and Honda, and Ford now has more 5-star vehicles and Insurance Institute for Highway Safety (IIHS) “Top Safety Picks” than any other company in the industry.
November marked the official introduction of the all-new F-150. F-Series sales totaled 37,911 including nearly 5,000 all-new 2009 model F-150s. Ford’s F-Series has been America’s No. 1-selling truck for 31 years in a row, and the new F-150 is designed and engineered to further raise the bar in the light-duty pickup market.

The 2009 model Ford F-150 has class-leading capability with 11,300 pounds towing and 3,030 pounds payload and unsurpassed fuel economy of 21 mpg highway with the SFE package, which is available on F-150’s highest-volume XL and XLT series.

The new 2009 F-150 also earned the IIHS’s “Top Safety Pick” award, the Texas Auto Writers Association’s “Truck of Texas” top honor and is projected to have the best residual value of full-size light-duty pickups according to the Automotive Leasing Guide.

North American Production
The company plans to produce 430,000 vehicles in the first quarter of 2009. During the first quarter of 2008, the company produced 692,000 vehicles. The fourth quarter 2008 production plan is unchanged from the previously announced plan of 430,000 vehicles.

“We believe the economy will continue to weaken in 2009,” said Farley. “Our near-term production plan reflects this view, as we continue to align capacity with customer demand.”




 

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The only vehicles showing growth were the Mercury Sable (+4.2%) and the Volvo S80 (+10.5%). Also the Lincoln Town Car (+198%) but I suspect some livery-fleet thing going on there.

Sour note: The Flex seems to be a bona fide flop.
Sweet note: The Escape/Mariner are still hot sellers.
 

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Re: November 2008 Sales down 30%: FORD SHARE INCREASES FOR SECOND STRAIGHT MONTH

The only vehicles showing growth were the Mercury Sable (+4.2%)

Sour note: The Flex seems to be a bona fide flop.
Sweet note: The Escape/Mariner are still hot sellers.
Great news for the Sable! :D The Escape has always been hot and the Mariner is by far the best looking compact SUV on the American market, so no surprises there but it's great to see 'em still selling good.

I'm kinda surprised at the Flex though it's certainly a fantastic vehicle the only two reasons I can come up with as to why it's not selling are..

1. Some might be turn off by the boxy style (thought I like it)

2. The price is not justifiable for a Ford. $41K plus is ridiculous. (Even if it is tricked out with all the available features.)

I think there needs to be a Mercury variant of the Flex called the Mercury Magellan or Messenger. (I would be willing to pay $41k plus for a Mercury, but, not a Ford.)
 

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If Ford managed to gain market share having dropped 30%, the rest must have fallen really, really hard.

First one to report after Ford is Toyota. Its drop, 35% . . .
 

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Re: November 2008 Sales down 30%: FORD SHARE INCREASES FOR SECOND STRAIGHT MONTH

The only vehicles showing growth were the Mercury Sable (+4.2%) and the Volvo S80 (+10.5%). Also the Lincoln Town Car (+198%) but I suspect some livery-fleet thing going on there.

Sour note: The Flex seems to be a bona fide flop.
Sweet note: The Escape/Mariner are still hot sellers.
I've heard the Flex is doing better in CA., that's a good sign for the future.
 

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Re: November 2008 Sales down 30%: FORD SHARE INCREASES FOR SECOND STRAIGHT MONTH

I've heard the Flex is doing better in CA., that's a good sign for the future.
I hope you are right. I just love that car . . .
 
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