It's pretty clear Lincoln is trying to play it safe design wise for the time being while they re-establish themselves in the market and in people's minds. They're trying to play to the broadest audience with this round of products so that they can attract those that left or haven't considered Lincoln in a long time. As the brand's image stabilizes and gets stronger, we'll see them push more design-wise. Their attempt with the split wing (which they were finally starting to get right with the MKX's implementation) had mixed reviews at best, thus the switch to the current styling.Navigator has a really conservative design...leaves plenty of room for Infiniti to make a splash which is my only concern with Lincoln's unimaginative approach to design right now, especially in a segment meant to be flashy. But then again, there is always room for something more sedate.