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https://www.motortrend.com/news/official-rivian-building-lincoln-luxury-ev-suv-ford/

We kinda saw the rumors for this over the past year or so but now it's official.

Something else from this article though:
"Meanwhile, Lincoln will stop making the MKZ sedan at the end of the year at the Hermosillo, Mexico, assembly plant, which will be retooled to make the next-generation Transit Connect small commercial van."

This is disappointing my MKZ is now at 72k miles I will probably be replacing it next year and was hoping for a new Z or what ever name it would get and hoping it would go to CD6. Sedans still have a place in the luxury market and I am just not a crossover guy. I can probably get a left over or CPO again guess I will have to see when I get to that bridge.
 

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Exciting News! We knew it was coming...but always good to be official.

Wonder how long until we see it...this Auto Show season maybe??? My guess is LA in the fall
 

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This will be the new Continental, not a sedan, but a high ride crossover. A large and superluxury vehicle that will be the new flagship for Lincoln.
 

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This will be the new Continental, not a sedan, but a high ride crossover. A large and superluxury vehicle that will be the new flagship for Lincoln.
My thoughts exactly, this will be a new Continental, >$$$, limited volume flagship, hopefully with coach doors!



I'm excited to hear them use the Continental name on this but hopefully they don't call it the "Continental Mark E" though! (aka like Mustang Mach E) :-(


The Lincoln Navicross concept from years back comes to mind, a cross between a sedan and crossover...who knows, but its very exciting to hear Lincoln going in this direction!
 

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My thoughts exactly, this will be a new Continental, >$$$, limited volume flagship, hopefully with coach doors!



I'm excited to hear them use the Continental name on this but hopefully they don't call it the "Continental Mark E" though! (aka like Mustang Mach E) :-(


The Lincoln Navicross concept from years back comes to mind, a cross between a sedan and crossover...who knows, but its very exciting to hear Lincoln going in this direction!

The new Lincoln on the Rivian "skateboard" will be an special vehicle, for sure. Some rumors say that the objetives of the program are a vehicle with power and luxury that exceeds the expectations and give the driver an unforgettable and impresive entrance. This made me think of a vehicle with "suicide doors" or "seagull wing doors", like those of the Navigator Concept ...




Imagine a vehicle with those doors... or maybe 4 of those doors... Possible. Costly, but possible in a vehicle with a price of more than 100000$, that will be the target of this new Continental.
 

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The new Lincoln on the Rivian "skateboard" will be an special vehicle, for sure. Some rumors say that the objetives of the program are a vehicle with power and luxury that exceeds the expectations and give the driver an unforgettable and impresive entrance. This made me think of a vehicle with "suicide doors" or "seagull wing doors", like those of the Navigator Concept ...




Imagine a vehicle with those doors... or maybe 4 of those doors... Possible. Costly, but possible in a vehicle with a price of more than 100000$, that will be the target of this new Continental.
There wouldn't be any gullwing doors. But I could totally see coach doors.
 

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@Andrew L I always appreciate the sedan form factor because they look great and they usually handle well. I do hope Lincoln follows up on the Aviator based "Zephyr" because that would be something to see. I would love to see sedans evolve by keeping their shape, but losing their weaknesses. I've made several examples of that on my Behance page.

https://www.behance.net/niharmazum2245
 

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Discussion Starter #10

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Just saw this article:


https://www.autonews.com/dealers/lincoln-dealers-want-be-sedan-business?fbclid=IwAR2kPhKxbFygLRFhAwTUpzy4pWCDVFL90MYkRyMN7gABmVtK-24HFPRFm5w


Doubt it will do anything but they are saying what I've been saying for a while... you CAN save the sedan you need electrification like Tesla.
Those huge drop in sedan sales happened before the latest Lincoln CUV's like Aviator and Corsa. I imagine that their plummet will be much harsher this year, right on down to limited niche sales numbers. Investing billions into that segment, makes very little sense. And with small to large CUV/SUV segments being filled, I would imagine a very striking new full size Rivian-shared BEV silhouette makes far more sense. There is no need for tallish CUV proportions, but rather something right between a CUV and sedan. A low CG handling advantage is hardly a priority, in a heavy BEV product like this anyway. And the rumors that it will be here quickly make sense, timed perfectly with the demise of the Fusion based Conti next year.
 

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Just saw this article:


https://www.autonews.com/dealers/lincoln-dealers-want-be-sedan-business?fbclid=IwAR2kPhKxbFygLRFhAwTUpzy4pWCDVFL90MYkRyMN7gABmVtK-24HFPRFm5w


Doubt it will do anything but they are saying what I've been saying for a while... you CAN save the sedan you need electrification like Tesla.
Those huge drop in sedan sales happened before the latest Lincoln CUV's like Aviator and Corsa. I imagine that their plummet will be much harsher this year, right on down to limited niche sales numbers. Investing billions into that segment, makes very little sense. And with small to large CUV/SUV segments being filled, I would imagine a very striking new full size Rivian-shared BEV silhouette makes far more sense. There is no need for tallish CUV proportions, but rather something right between a CUV and sedan. A low CG handling advantage is hardly a priority, in a heavy BEV product like this anyway. And the rumors that it will be here quickly make sense, timed perfectly with the demise of the Fusion based Conti next year.
‘Huge drop’ LOL!!! Can we just admit for once and for all the Ford can’t or don’t want to build sedans that can compete with the Japanese and Germans?

It’s a high risk game, once you abandon a market there’s no coming back...
 

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I guess some don't bother to read the articles, and would rather just provoke arguments.
Yes, there was a huge drop in sedan sales at Lincoln. Do we really have to prove the obvious???


And LOL at "high risk game".
Tell me again how not investing billions in a dying segment is a risk? Especially a segment that is barely profitable?

But that's the point, you can't.

Volume without profit = wasted capital
 
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