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Mercury C557
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Discussion Starter #1 (Edited)
hoping the Ranger & its initial coverage are worth its own thread

VIDEO supposed to be coming in a couple mins
TFLcar/truck on Youtube


AMERICAN 2019 FORD RANGER:
HERE IS EVERYTHING THERE IS TO KNOW! (VIDEO)

TFLtruck.com
- Michael Curtis - January 13, 2018

Fresh from the 2018 Detroit Auto Show is the all-new, back-from-the-dead, American 2019 Ford Ranger. Ford’s midsize truck offering has been gone from the U.S. dealership showrooms for about seven years, but with the truck market as hot as it is right now, Ford had to capitalize. We don’t know everything yet, but here is everything that we know so far.

POWERTRAIN
There is only one powertrain option on the 2019 Ford Ranger. That is a 2.3L turbocharged four-cylinder EcoBoost engine. This is paired to a 10-speed automatic transmission which sends power to either the rear wheels or a 4×4 system. While Ford has not disclosed the power figures for this exact truck-specific engine, a similar version in the Mustang makes 310 horsepower and 350 lb-ft of torque. However, the engine will be re-tuned for this truck and may have slightly different numbers. Fuel economy numbers have not been released as of yet...

...The new Ranger comes with a slew of technology features that are seen on many trucks in this segment today. Automatic emergency braking is standard on all trim levels while Lane Keep Assist, Lane Departure Warning, a Reverse Sensing System and Blind Spot Information System with trailer coverage are standard on XLT and Lariat trim levels. Pedestrian Detection and Adaptive Cruise Control are also on the Lariat trim.

The Ranger will come in the usual Ford trim levels: XL, XLT, and Lariat. Furthermore, there will be a number of appearance packages including the Chrome and Sport packages. Two cab options exist as well, a crew cab with a short bed and an extended cab with a long bed. The package that we are most interested in is the FX4 off-road package...
 

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Mercury C557
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Discussion Starter #8 (Edited)

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I did not know there would be two bed lengths, longer with extended cab, and shorter with Crew Cab. I thought only the Crew Cab would be offered (Nice).
I'd expect the XL Extended cab to start at about 27K, XLT Crew Cab to start around 35K, and the Lariet to start at 40K and top out about 55K.
 
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With this grille looks better... more in line with the F series trucks

If you squint your eyes a bit, models with that grille almost look a bit like the '97-'03 F-150.
 

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Will there be a single cab configuration? I would think so and they probably didn't want to show it off only show off the higher selling versions.
 

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Will there be a single cab configuration? I would think so and they probably didn't want to show it off only show off the higher selling versions.
As of right now, no.
 

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Mercury C557
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Discussion Starter #19
Can the Ford Ranger crash Chevy's small truck party?
Estimates say the market for smaller pickup trucks is saturated

Automotive News
- Michael Martinez - January 16, 2018

If General Motors struck gold by reviving the Colorado and Canyon midsize pickups four years ago, then Ford had better hope that mine isn't tapped out by the time the Ranger reaches dealerships early next year.
The segment exploded in popularity this decade — it has surged 78 percent since 2014 — but that growth appears to be running out of steam...

..."Ford is late to the party," Michelle Krebs, senior analyst for Autotrader, said in an interview. "The question is: Is there room for yet another entry, or has the growth in that segment peaked? It's quite possible that it has."
Still, Ford believes next year is the right time to resurrect the Ranger nameplate...

..."It's really just not about growth and the segment size itself; it's about some of the dynamics that are happening within full-size," Todd Eckert, Ford's truck marketing manager, told reporters this month. "As transaction prices continue to grow, we see more of an opportunity than we did, say, five years ago, to bring in a midsize pickup ... and really get to that entry-level buyer, who's a very different customer."

The Ranger, which Ford planned to unveil Sunday, Jan. 14, at the Detroit auto show, will differ significantly from the F-150...
...It includes rugged front and rear differentials from Dana Inc., which also supplies the Jeep Wrangler. An available electronic-locking rear differential should give the vehicle better off-road maneuverability than its bigger brother...

...Ford said it expects the Ranger to have best-in-class payload capacity but declined to give details on power, fuel economy, dimensions or weight.

The company hopes to recapture some of the midsize pickup buyers it abandoned when it closed the St. Paul, Minn., plant that built the previous-generation Ranger. It also aims to conquest from other brands, woo some F-150 buyers — though not too many, and only if they otherwise would have defected to a rival brand — and even snatch sales from small crossover and sedan buyers.

It wants the Ranger to add to its strong overall pickup sales; its full-size F series has been the nation's best-selling pickup for 41 straight years.
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Mercury C557
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Discussion Starter #20
^
"...Architecturally, the Ranger will differ little from the version sold outside the U.S., but it will be built in Michigan with parts sourced in North America.
Interior and exterior designs have been changed to give the truck a more rugged look for U.S. buyers..."

so
no benefits of scale/volume ± costs of re-styling;
yet doesn't look ALL that diff?
 
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