Ford Inside News banner

1 - 4 of 4 Posts

·
Premium Member
Joined
·
7,893 Posts
Discussion Starter #1
Rawsonville reaches 100,000th battery produced
Ford.com

You can ask just about anyone at Rawsonville if a launch is easy and you’re bound to get the same answer across the board: No!

In fact, a successful launch is one of the hardest things to accomplish within Ford Motor Company. The battery room has been in full production and bustling with activity since June 2012, and in August the team celebrated the production of the 100,000th battery.

Rawsonville has been cranking out batteries for Full Hybrid Electric Vehicle (FHEV) and Plug in Hybrid Electric Vehicle (PHEV) battery packs for 2013 model year Fusion, Lincoln MKZ and C-Max to the tune of around 450 per day. But it hasn’t always been this busy. A year ago at the start of the launch, only around 15 batteries were being produced daily.

The battery packs include the battery array that holds the charge, a charging and discharging unit, and the brain of the pack, a computer that communicates with the vehicle.The installation of this line continues to not only require a joint effort, but the support from several work groups across the company. The line, which started off with only about nine trained operators, has now grown to around 84 operators and counting.

“The work the team has done has been fantastic, and it’s exciting to be a part of Ford Motor Company,” said Fenelon. “Everyone should be really proud of what we’ve done in battery.”

With the battery department now operating like a well-oiled machine, expectations are higher.

“We’re only 100,000 into a product that could go to one million, so there’s still a lot to learn,” said Fenelon.
 

·
Premium Member
Joined
·
7,893 Posts
Discussion Starter #4
I can sorta foresee the day when battery packs have to be produced in the same quantities (at first!) as petrol engines...
At 450 per day, or 2,250 weekly, or 9,750 monthly or 117k annually, battery production has to increase if Ford want's to increase sales of current models or add another hybrid/Energi model like the MKC or Edge.

August battery electric vehicle sales for Ford and Lincoln were 8,292. Just over 1,400 units short of the current production max for the month. Fusion Hybrid production should increase by at least 1k units at Hermosillo, now that Flat Rock is taking up some of the S and SE trim production. And Ford already scheduled 2014 MKZ Hybrid to increase by 40% which added about 400 battery units. Which puts Ford at max battery production.

Soon we should hear about a second shift starting at Rawsonville to double battery production capacity to over 200k units.

Ford electrified vehicle sales should pass 100k units for 2013, or about 1/3 of Toyota at 300k. With Ford offering 6 electrified vehicles, and Toyota offering 13. Where Toyota has over 100k sales from just the 50 mpg Prius liftback that Ford currently has no direct competition for.
 
1 - 4 of 4 Posts
Top