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The Spaminator
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By Drew Johnson
May 16th, 2012
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Ford will lead the industry in vehicle updates between the 2013 and 2016 model years, a new report finds. That fresh lineup is also expected to help Ford grab a bigger share of the U.S. market.

According to a new Bank of America Merrill Lynch report, Ford will update 26 percent of its lineup between the 2013 and 2016 model years, besting General Motors’ 25 percent replacement rate. Toyota is expected to refresh 24 percent of its lineup during the period while Nissan will update 23 percent of its model range.

“As automakers emerge from the trough in the cycle, more are aiming to spur demand by launching fresh product rather than discounting stale models at the expense of margins,” leading analyst John Murphy wrote.

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Mercury C557
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Ford’s U.S. market share rising to more than 16%

Ford to Replace U.S. Models Fastest, BofA Says in Report - Bloomberg
By Craig Trudell - May 16, 2012 9:37 AM PT


...Ford’s Prospects
Bank of America sees Ford’s U.S. market share rising to more than 16 percent from 15.3 percent so far in 2012, driven by new products such as the C-Max and Escape crossovers and Lincoln MKZ and Ford Fusion sedans in the 2013 model year, according to the report.

Ford will replace vehicles representing 46 percent of its volume in model-year 2015, Bank of America estimates, by introducing the new Ford Edge and Lincoln MKX crossovers, F- Series pickups and Mustang sports car, according to the report.

GM’s U.S. market share may rebound to the “low 18 percent range” with 2013 model year vehicles including the Cadillac ATS and XTS sedans and Chevrolet Malibu and Spark cars, according to Bank of America estimates.

GM will update vehicles accounting for 52 percent of its volume in the 2014 model year, with vehicles including the Chevy Silverado and GMC Sierra pickups and Cadillac CTS and Chevy Impala sedans.

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note: the F-150, Edge, & MKX nextgens are said to come in 2014cy
 
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