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The Spaminator
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FORD SUPER DUTY DOES HEAVY LIFTING: GRABS 50 PERCENT OF HEAVY-DUTY MARKET, ACCOUNTS FOR SEGMENT GROWTH
Ford Release

•Ford Super Duty grabs 50 percent of heavy-duty truck market, its highest since 2001
•Super Duty accounts for 80 percent of this year’s growth in the heavy-duty segment
•Two all-new engines, including award-winning 6.7-liter Power Stroke® diesel, help lead the way

DEARBORN,Mich., Nov. 15, 2010 – One of every two heavy-duty pickups sold in the United States in the first nine months of the year is a Ford F-Series Super Duty.

The new Super Duty dominates the heavy-duty pickup segment with 50 percent of total heavy-duty sales, an increase in market share of 5 percentage points over the same period last year – its highest share since 2001. This is according to a Ford analysis of recently released registration data by R.L. Polk.

Furthermore, the heavy-duty pickup segment is growing – up 17 percent over last year – and Super Duty accounts for 80 percent of that heavy-duty segment growth.

The all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke diesel engine has helped drive Super Duty’s sales performance in 2010. In September, the engine was recognized by Ward’s Automotive as Best Diesel Truck Engine after rigorous testing against competitive trucks.

Rated at 400 horsepower and 800 lb.-ft. of torque, the new engine delivers the best-in-class towing and hauling capability as well as highest fuel economy in its class, a full 20 percent better than the outgoing model. Click www.fordvehicles.com/2011superduty/.

The 2011 Super Duty, which went on sale in April, also received a new 6.2-liter gas engine. Other upgrades include a new six-speed automatic transmission, live-drive power takeoff technology, a new instrument panel, factory-installed fifth-wheel towing package and more.

“As always, our goal is to better satisfy the needs of our customers. Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding,” says Doug Scott, Ford Truck Group marketing manager.

In October, Ford’s entire F-Series lineup became the first nameplate in the industry in 2010 to top 400,000 units sold.

The new 2011 F-150 arrives in dealerships later this month with the most extensive powertrain makeover in the 62-year history of F-Series. Among the new engines coming are two fuel economy leaders: the 3.7-liter V6 at 17 mpg city, 23 mpg highway; and the 5.0-liter V8 at 15 mpg city, 21 mpg highway. The truck also offers the 6.2-liter V8 in specialized models. The highly anticipated 3.5-liter EcoBoost™ engine-powered F-150 comes to market early next year.
 

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Ford Super Duty Grabs 50% of Market, Grows segment.

FORD SUPER DUTY DOES HEAVY LIFTING: GRABS 50 PERCENT OF HEAVY-DUTY MARKET, ACCOUNTS FOR SEGMENT GROWTH
Ford Press Release




  • Ford Super Duty grabs 50 percent of heavy-duty truck market, its highest since 2001
  • Super Duty accounts for 80 percent of this year’s growth in the heavy-duty segment
  • Two all-new engines, including award-winning 6.7-liter Power Stroke® diesel, help lead the way
DEARBORN,Mich., Nov. 15, 2010 – One of every two heavy-duty pickups sold in the United States in the first nine months of the year is a Ford F-Series Super Duty.

The new Super Duty dominates the heavy-duty pickup segment with 50 percent of total heavy-duty sales, an increase in market share of 5 percentage points over the same period last year – its highest share since 2001. This is according to a Ford analysis of recently released registration data by R.L. Polk.

Furthermore, the heavy-duty pickup segment is growing – up 17 percent over last year – and Super Duty accounts for 80 percent of that heavy-duty segment growth.

The all-new Ford-designed, Ford-engineered and Ford-built 6.7-liter Power Stroke diesel engine has helped drive Super Duty’s sales performance in 2010. In September, the engine was recognized by Ward’s Automotive as Best Diesel Truck Engine after rigorous testing against competitive trucks.

Rated at 400 horsepower and 800 lb.-ft. of torque, the new engine delivers the best-in-class towing and hauling capability as well as highest fuel economy in its class, a full 20 percent better than the outgoing model. Click www.fordvehicles.com/2011superduty/.

The 2011 Super Duty, which went on sale in April, also received a new 6.2-liter gas engine. Other upgrades include a new six-speed automatic transmission, live-drive power takeoff technology, a new instrument panel, factory-installed fifth-wheel towing package and more.

“As always, our goal is to better satisfy the needs of our customers. Super Duty’s continued sales and share leadership is validation that whether those needs are capability, durability, quality, power, performance, fuel economy, technology or safety, we are succeeding,” says Doug Scott, Ford Truck Group marketing manager.

In October, Ford’s entire F-Series lineup became the first nameplate in the industry in 2010 to top 400,000 units sold.

The new 2011 F-150 arrives in dealerships later this month with the most extensive powertrain makeover in the 62-year history of F-Series. Among the new engines coming are two fuel economy leaders: the 3.7-liter V6 at 17 mpg city, 23 mpg highway; and the 5.0-liter V8 at 15 mpg city, 21 mpg highway. The truck also offers the 6.2-liter V8 in specialized models. The highly anticipated 3.5-liter EcoBoost™ engine-powered F-150 comes to market early next year.
 

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Re: Ford Super Duty Grabs 50% of Market, Grows segment.

This truck is just awesome, on every level. performs like a champ and looks good doing it.
 

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I wish GM would add SFA to their trucks and be done with it... They need to start chipping away at Fords lead in this segment...Its too bad, because the GM HD's are amazing trucks, but the IFS will stop it from selling in huge numbers.
 

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Have you seen the latest back to back test on these two trucks? The Ford is inferior on all performance measures.
I wish GM would add SFA to their trucks and be done with it... They need to start chipping away at Fords lead in this segment...Its too bad, because the GM HD's are amazing trucks, but the IFS will stop it from selling in huge numbers.
http://news.pickuptrucks.com/2010/11/chevy-vs-ford-in-heavy-duty-rumble-in-the-rockies.html

The Ford got owned, hands down. The market will catch up to reality soon.
 

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Have you seen the latest back to back test on these two trucks? The Ford is inferior on all performance measures.

http://news.pickuptrucks.com/2010/11/chevy-vs-ford-in-heavy-duty-rumble-in-the-rockies.html

The Ford got owned, hands down. The market will catch up to reality soon.
Of course I saw it, and I couldn't agree more, I think the GM HD's are best in class... I just think with an SFA GM could really cut into Fords marketshare. Me personally I prefer an IFS setup, I enjoy the superior ride and handling you get from them, but for the most part I think I'm in the minority on that..
 

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Of course I saw it, and I couldn't agree more, I think the GM HD's are best in class... I just think with an SFA GM could really cut into Fords marketshare. Me personally I prefer an IFS setup, I enjoy the superior ride and handling you get from them, but for the most part I think I'm in the minority on that..
. . . and yet Ford owns the market. Its not even close, explain that . . .
Ford outsells because its the complete package. For Example GM interiors have not been updated since 2007.
That said, these new GM trucks are kick ass, but they still need an interior update.
 

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. . . and yet Ford owns the market. Its not even close, explain that . . .
Name recognition (see camry and corolla) Solid Front Axle, and a domination of fleet sales to name some main reasons... Ford built a great reputation for itself for building great HD's and it has carried them for a long time and will continue too...Ford makes great HD's, I just don't think they are the best....

The Ford HD's are nice trucks, no denying it... I just think the GM HD's are better... The only thing IMO that Ford has over GM HD's right now is their interior...While GM has the edge on Engine, transmission, brakes, exhaust brake, traction control, ride, handling etc...
 
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