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The Spaminator
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Cheap Compact for China
Ford Inside News
April 19, 2013
By: Austin Rutherford


As part of Ford's 15 new vehicles in China 2015, Ford today lifted the veil off the Ford Escort Concept, which will be seen on the Ford stand at the 2013 Shanghai Auto Show. Joining it will be the new Mondeo and Fiesta ST.

One of the fastest growing segments in China, the cheap compact segment is essential for Ford to enter into. Most likely designed by Ford of Australia, the Escort shares Ford's Kinetic design theme to the lower class market.

No engine availability was given, but we will learn more closer to when the production version launches.





 

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That is damn nice, far better than the current car!! I like that they've smoothed it out some as the angular look of the current Focus!!

Wait, Escort? I was hoping this was the next gen Focus. I really like the more upmarket look to it!!!
 

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Mercury C557
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well, this is a surprise
tho
I'm not crazy about it

the basic shape feels like a cheapening of the C1 Focus Concept that was shown in China way back when; but more ordinary & staid & boring
&but
the graphics feel so overdone and over-blinged, making the shape seem even cheaper in contrast

anyone know dimensions on this yet?
could it preview the Focus's MCE?

definitely makes the idea of Focus-based Mercury even more appealing!!!
imho

 

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The Spaminator
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Discussion Starter #7
well, this is a surprise
tho
I'm not crazy about it

the basic shape feels like a cheapening of the C\1 Focus Concept that was shown in China way back when; but more ordinary & staid & boring
&but
the graphics feel so overdone and over-blinged, making the shape seem even cheaper in contrast

anyone know dimensions on this yet?
could it preview the Focus's MCE?
Slightly longer, for China's love of rear legroom.
 

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That is damn nice, far better than the current car!! I like that they've smoothed it out some as the angular look of the current Focus!!

Wait, Escort? I was hoping this was the next gen Focus. I really like the more upmarket look to it!!!
When I asked during the Live Chat on how the Escort Concept fits the One Ford philosophy, Nigel Harris, Vice President, Sales and Service, Ford Asia Pacific was the one who replied, he said....
The Ford Escort concept is a design execution. It uses our Ford Global Design Language, something that can be applied to Ford vehicles all around the world. In the case of the concept here in China, we're using the opportunity of the Shanghai Auto Show to determine its ability to reach a new set of customers -- and its possible addition to the Ford portfolio. So it fits the One Ford concept well.
Escort Concept


Focus sedan


I like its design, I like how the Escort Concept's windshield is shorter and how the hood is a bit longer.
My one concern with the New Focus and many other new car designs is their windshield base is so far forward that the base of the A-pillar and the black triangle where the mirrors mount on to creates a big blind spot. Plus the moving the windshield base forward away from the driver creates useless space that has no benefit for passenger space.

I wonder if the next gen Focus sedan will be influenced by the Escort concept? ...or might even be the Escort?
Escort = sedan?
Focus = hatchback
 

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This looks GREAT! MUCH better looking than the Focus. It's just a simple clean design where the Focus gets a bit too busy looking on the front and rear. I'm sure the rest of the world will get nice LED headlamps except for the USA like what happened on the new Fusion. If it ever makes it to the USA that is.
 

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Escort = sedan?
Focus = hatchback
I don't see that happening simply because you now have two nameplates to market which is money wasted on what is still really one car.

This looks GREAT! MUCH better looking than the Focus. It's just a simple clean design where the Focus gets a bit too busy looking on the front and rear. I'm sure the rest of the world will get nice LED headlamps except for the USA like what happened on the new Fusion. If it ever makes it to the USA that is.
The current Kinetic language is too angular for my tastes, to many hard edges and creases. I don't think styles that are so hard age as well as styles that rely on more subtle lines. In the two pictures AM222 posted the Focus screams for your attention while the Escort evokes refinement.
 

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The Spaminator
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Discussion Starter #12
When I asked during the Live Chat on how the Escort Concept fits the One Ford philosophy, Nigel Harris, Vice President, Sales and Service, Ford Asia Pacific was the one who replied, he said....


Escort Concept


Focus sedan


I like its design, I like how the Escort Concept's windshield is shorter and how the hood is a bit longer.
My one concern with the New Focus and many other new car designs is their windshield base is so far forward that the base of the A-pillar and the black triangle where the mirrors mount on to creates a big blind spot. Plus the moving the windshield base forward away from the driver creates useless space that has no benefit for passenger space.

I wonder if the next gen Focus sedan will be influenced by the Escort concept? ...or might even be the Escort?
Escort = sedan?
Focus = hatchback
They need a cheap compact to reach the cheaper market in China. Escort is it. Focus will be the "regular" compact with the Escort underneath.

VW has the Lavida and Bora under the Golf.
Chevy will be launching the Cobalt under the Cruze.
Buick has the Excelle under the Excelle GT/XT.

and so on.

If I had to bet, the Escort will gain a hatch as well.
 

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So this would slot between the Focus and Fusion/Mondeo in China?
 

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I don't see that happening simply because you now have two nameplates to market which is money wasted on what is still really one car.
Kinda like the Toyota Auris (hatchback) & Toyota Corolla (sedan). Cars designed to be what they are from the start, one is designed as a sedan, one as a hatch, not just adding a trunk to a hatchback to make a sedan.
In most of Europe, the Focus is only available as a hatch and wagon.


The current Kinetic language is too angular for my tastes, to many hard edges and creases. I don't think styles that are so hard age as well as styles that rely on more subtle lines. In the two pictures AM222 posted the Focus screams for your attention while the Escort evokes refinement.
Looks almost like a mini Mondeo/Fusion.


 

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I hope it stays in Asia market. It looks like a modern day Escort and in real images it looks like a budget type C segment car.
 

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I hope this comes to the U.S. or is a preview of the next generation Focus. To my eyes, this is a 21st century version of the 1960 Falcon.
 
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