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Wow, is it me or does the new Escort seem to pick-up right where the last gen left off design wise. Should be good product for China and a great supplement to the Focus range.
 

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Very nice. This is what the US market needs also. A sub-midsize car between Focus and Fusion.

Right now there is a big $5,000 price gap between the Focus($16k) and the Fusion($21k). Where there is just a $2,000 price gap between Fiesta($14k) and Focus. Which should put the Escort at about $18k

Where the Focus goes more youthful and 'edgy' the Escort goes more mature with more rounded edges. I really like the shorter clean lines of the rear end of the Escort.

The competition in the China market is clearly the #1 selling VW Lavida/Jetta, which is also a larger sub-midsize car. Between the Focus and Escort, Ford should do really well in this segment.


 

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Very nice. This is what the US market needs also. A sub-midsize car between Focus and Fusion.

Right now there is a big $5,000 price gap between the Focus($16k) and the Fusion($21k). Where there is just a $2,000 price gap between Fiesta($14k) and Focus. Which should put the Escort at about $18k

Where the Focus goes more youthful and 'edgy' the Escort goes more mature with more rounded edges. I really like the shorter clean lines of the rear end of the Escort.

The competition in the China market is clearly the #1 selling VW Lavida/Jetta, which is also a larger sub-midsize car. Between the Focus and Escort, Ford should do really well in this segment.


I always thought the gap between the Focus and Fusion in the U.S. could be best filled with a couple more upper trim versions of the Focus. As of current it is the only compact available between Lincoln and Ford which has created some 'white space' of opportunity that Ford could take advantage of through adding some features that maybe akin to the Focus' European brethren.
 

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Very nice. This is what the US market needs also. A sub-midsize car between Focus and Fusion.

Right now there is a big $5,000 price gap between the Focus($16k) and the Fusion($21k). Where there is just a $2,000 price gap between Fiesta($14k) and Focus. Which should put the Escort at about $18k

Where the Focus goes more youthful and 'edgy' the Escort goes more mature with more rounded edges. I really like the shorter clean lines of the rear end of the Escort.

The competition in the China market is clearly the #1 selling VW Lavida/Jetta, which is also a larger sub-midsize car. Between the Focus and Escort, Ford should do really well in this segment.
CrunkedRL said:
I always thought the gap between the Focus and Fusion in the U.S. could be best filled with a couple more upper trim versions of the Focus. As of current it is the only compact available between Lincoln and Ford which has created some 'white space' of opportunity that Ford could took advantage of through adding some features that maybe akin to the Focus' European brethren.
:thumb: :thumb: excellent ACPP** discussion, guys!!

I'm leaning more towards USING the C-platform's flexibility & Upping it;
(but creating a single "series identity" within which is grouped the models: Focus, C-Max, Escape, +
this will be the Main segment for the future)
so
FIRST = fix the interior space management = nextgen: prolley require different rear floorpan, new dash-firewall to de-claustro (this/me) front passenger, & develop-or-steal some thin-backed frontseats
2ND = re-aligned sizes
_ovl___wlb_
185 -- 111 (A4 size)
180 -- 108 (A5 size)
175 -- 105 (Volt size ...or Cruze/Verano with Less overhang)
170 -- 102 ('my' size; wider than any B-class)
+ make room under the hood to de-bubble the darn headlites!!

then... RE-THINK (reduce?) the number of global variants
and... offer MOST of them everywhere, Not just Yurpland



**ACPP = ArmChair ProductPlanner
 

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I think there is confusion here, there are two Focuses sold in China (old and new), this sits between the two...right?

That fascia is exceptionally unappealing...at least to these American eyes.
 

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I wish ford would get away from using goose neck hinges on their trunks. I know the Fusion doesn't use them but this new Escort does. I have goose necks on the LS and I wish I didn't when I load my trunk up.
 

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Mulally said the Escort will likely migrate to other markets. In the United States, where Ford already has a lineup of sedans, ranging from the Fiesta and Focus to the Fusion and Taurus, he said an Escort could someday fill a new price point.

“We have a really solid small and medium-sized product line in the United States right now,” he said. “But I think over time this will be another enhanced version of the C-size.

“It’s just a matter of when,” he said. “We’re going to be able to provide a C-sized vehicle with different price points.”


http://www.autonews.com/article/20140420/OEM04/140429997/ford-escort-revived-in-china-could-land-in-u-s-mulally-says
 

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Discussion Starter #19
I think this Escort should be below the Focus sedan (the current model because I know that Ford sell the previous gen in some markets) not above it. The interior of the Focus looks better.
 
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