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I think this Escort should be below the Focus sedan (the current model because I know that Ford sell the previous gen in some markets) not above it. The interior of the Focus looks better.
The China market has the same Focus as the US, and the Escort will be marketed above the Focus. So the same will happen globally. The Escort is more spacious than the Focus sedan, and will offer lots of technology. The current Focus will not grow much as it needs to stay about the same size to meet requirements/consumer needs in global markets.

This is the same reason that Toyota sells two different Corolla models, one smaller and and a larger model sold in other global markets.

We should see a Escort Wagon coming next.
 

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Ugly as sin, obvious cost cutting. This is the same as other China, India, Eastern Europe models. Selling for families that cannot quite afford the midsize. However it is not a brand builder, and I think it would hurt Ford in US
 

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The China market has the same Focus as the US, and the Escort will be marketed above the Focus. So the same will happen globally. The Escort is more spacious than the Focus sedan, and will offer lots of technology.
The Escort's estimated price is the same as the Focus. To compensate for its larger size (ironically it has a smaller naturally aspirated 110hp 1.5 liter engine as standard when the chinese market Focus starts with a 123hp 1.6 liter engine) they had to do some cost cutting elsewhere.....

They ditched the Focus' independent control blade rear suspension and gave it a twist beam instead.


Non adjustable rear headrests


Gauge cluster that's basically the same as the one on the 2015 Ka/Figo (except for trim changes and different graphics/fonts)
2015 Escort

Big Speedometer in the middle with a display screen, a tachometer on the left and fuel gauge on the right, no temp guage.
2015 Ka/Figo


Others....
Steering wheel is derived from the B-segment Ford Fiesta.
Fiesta steering wheels (Europe/Asia-Pacific)

The Escort also lacks a large multi-info display screen that's present on the Focus and Fiesta.
 

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Mercury C557
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THANKS, AM222! :thumb:

...guess I'll never understand how Ford thinks about when it's ok/affordable to change wlb and when it's (usually) not cough*Lincoln*cough
&
how Ford thinks.< period


late-edit
I read that a main reason the Escort (& cars like it) will 'work' in China is because of the hugely expanding market withOUT a base of used cars for entry buyers
 

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The Escort's estimated price is the same as the Focus. To compensate for its larger size (ironically it has a smaller naturally aspirated 110hp 1.5 liter engine as standard when the chinese market Focus starts with a 123hp 1.6 liter engine) they had to do some cost cutting elsewhere.....
Thanks for the breakdown. When they first showed this and announced it was supposed to slot between the Focus and Mondeo/Fusion, I was picturing this as a more premium version of the Focus, yet the photos made it look much cheaper and more basic especially when compared to the refresh. It's hard to tell from the pictures that it's bigger than the Focus, but it makes sense now that they're simply comparing this to the size of the other models and not the level of luxury.
 

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THANKS, AM222! :thumb:

...guess I'll never understand how Ford thinks about when it's ok/affordable to change wlb and when it's (usually) not cough*Lincoln*cough
&
how Ford thinks.< period


late-edit
I read that a main reason the Escort (& cars like it) will 'work' in China is because of the hugely expanding market withOUT a base of used cars for entry buyers
It is possible we are starting to see Ford move to much more WBL-flexible manufacturing. The MKX seems longer than the Edge (the hood is certainly longer). This this Escort is not in, fact, on the Escape WBL, then I think we may be seeing the start of Ford where WBL is quite more flexible than before. In such case, the MKZ may be a relic in sharing WBL with Ford (fingers crossed)

Another thing to keep in mind, is that this Escort has its own factory in China. Adding a third (fourth) WBL to Detroit, or to Ontario could be more challenging than building a plant with the plan for heavy proportion of a specific WBL.
 

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re-hi Igor! :nevreness:
Thanks! :thumb:

re: the Xedge & C concepts...
-- the C-con *had* a longer wlb than the Escape BUT the production version is said to be the same (naturally I haven't measured either myself)
-- it's been pointed out elsewhere that neither the X- nor Edge-cons are actually built on the new CD4(.2?) platform but are handbuilt franken-vehicles done just for show
tho
-- I sure hope you're right about more flexible mfg'ing (ref: my previous 'period' comment - from reading (iirc) about other Mfgs having vehicleS from diff platformS going down the SAME assemblyline, it has seemed that "flexible" just doesn't/hasn't mean/t THAT (or much imho) to FoMoCo)

Igor said:
...Another thing to keep in mind, is that this Escort has its own factory in China...
re-:thumb:
I neither knew nor thought about that
 

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The Spaminator
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It is possible we are starting to see Ford move to much more WBL-flexible manufacturing. The MKX seems longer than the Edge (the hood is certainly longer). This this Escort is not in, fact, on the Escape WBL, then I think we may be seeing the start of Ford where WBL is quite more flexible than before. In such case, the MKZ may be a relic in sharing WBL with Ford (fingers crossed)

Another thing to keep in mind, is that this Escort has its own factory in China. Adding a third (fourth) WBL to Detroit, or to Ontario could be more challenging than building a plant with the plan for heavy proportion of a specific WBL.
I didn't know the Escort has its own plant! Good to know. It will need it to take on the Lavida.
 

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Another thing to keep in mind, is that this Escort has its own factory in China. Adding a third (fourth) WBL to Detroit, or to Ontario could be more challenging than building a plant with the plan for heavy proportion of a specific WBL.
Aren't Ford plants now flexible?
 

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I think this Escort should be below the Focus sedan (the current model because I know that Ford sell the previous gen in some markets) not above it. The interior of the Focus looks better.
Bingo. I don't know where this information is coming from that is reporting the Escort to slot above the MKIII Focus.
The Focus engineering is way above the basic stuff of this Escort, and now with the production car revealed, it is blatantly obvious that the Escort is Ford China's middle offering in its C class car.
Focus is the more advanced engineered car for drivers and top tier technology, the Escort is their family car offering for those needing extra space but not so concerned about great driving dynamics. Whether the Escort replaces the old Focus Classic has yet to be announced by Ford China.

The Chinese bloggers and auto rag writers are saying the Escort is basically a larger Fiesta sedan.
 

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Bingo. I don't know where this information is coming from that is reporting the Escort to slot above the MKIII Focus.
The Focus engineering is way above the basic stuff of this Escort, and now with the production car revealed, it is blatantly obvious that the Escort is Ford China's middle offering in its C class car.
Focus is the more advanced engineered car for drivers and top tier technology, the Escort is their family car offering for those needing extra space but not so concerned about great driving dynamics. Whether the Escort replaces the old Focus Classic has yet to be announced by Ford China.
I think they were refering to its size when they said it was going to slot between the Focus and Mondeo. Estimated price is similar to the smaller but more refined Focus.
It belongs to a segment of (boring) roomy C-segment cars in China that overlaps with the more refined global C-segment cars.

Isn't the old Focus Mk2 is going to be demoted to the 'Jia Yue' brand?
New logo fits right into the spot of the old blue oval.


The Chinese bloggers and auto rag writers are saying the Escort is basically a larger Fiesta sedan.
They probably mean in terms of tech, since it uses the same 110hp (112PS) 1.5 Ti-VCT engine as the standard Chinese and Asian Fiesta and it also has a twist-beam rear suspension.
The Escort is based on Ford's Global C-car platform, the wheelbase was stretched by around 1.5 inches and like what I mentioned earlier, the Focus' independent control-blade rear suspension was replaced by a twist-beam rear suspension.
 

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Ford should consider replacing the Fiesta and Focus sedans with the Escort in the few markets the Fiesta and Focus sedans are sold. Make the Focus and Fiesta hatchbacks only.
 

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Escort takes the place that the Contour once did?
It doesn't, the Contour was a federalized USDM version of the european mid-size Mondeo Mk1 and Mk2 (facelift).

In no way was the Contour/Mondeo an enlarged cheapened version of a smaller car like the New Escort.
The Contour and Mondeo even had a performance versions, the Contour SVT, while its european equivalent was the Mondeo ST200 with a 200hp 2.5 liter V6.

To state it plain and simple, under the skin, the New Chinese Escort is basically a lengthened and cheapened Focus.
At launch only one engine will be offered in the New Chinese Escort, a 110hp 1.5 liter Ti-VCT engine, the same engine used in various Asian-made B-segment Fords like the Fiesta and EcoSport.

As mentioned in one of my previous posts (http://www.fordinsidenews.com/forums/showthread.php?33321-This-is-the-new-Ford-Escort-for-the-China-car-market/page3), the New Escort is longer/bigger than a Focus, but they found ways to keep the cost down, like ditching the Focus' independent rear suspsnsion and replacing it with a twist-beam design, having non-adjustable rear headrests, no center stack multi-info screeen, no temp gauge etc.


The New Escort belongs to a Chinese domestic segment that runs parallel traditional global C-segment cars, where bigger doesn't necessarily mean it belongs to a higher segment.
 

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Ford should consider replacing the Fiesta and Focus sedans with the Escort in the few markets the Fiesta and Focus sedans are sold. Make the Focus and Fiesta hatchbacks only.
That ain't happening specially after seeing how cheap and decontented it is inside and under.
Heck even the Fiesta can embarass the New Escort spec-wise.

How cheap? Look beyond the graphics and fonts on the gauge cluster.
It uses the same basic set as the one in the upcoming Ka/Figo.
New Escort

A big Speedometer at the center with a small screen at the bottom, a tachometer on the left side and a fuel gauge on the right side.
Upcoming Ka/Figo
 

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It doesn't, the Contour was a federalized USDM version of the european mid-size Mondeo Mk1 and Mk2 (facelift).

In no way was the Contour/Mondeo an enlarged cheapened version of a smaller car like the New Escort.
The Contour and Mondeo even had a performance versions, the Contour SVT, while its european equivalent was the Mondeo ST200 with a 200hp 2.5 liter V6.

To state it plain and simple, under the skin, the New Chinese Escort is basically a lengthened and cheapened Focus.
At launch only one engine will be offered in the New Chinese Escort, a 110hp 1.5 liter Ti-VCT engine, the same engine used in various Asian-made B-segment Fords like the Fiesta and EcoSport.

As mentioned in one of my previous posts (http://www.fordinsidenews.com/forums/showthread.php?33321-This-is-the-new-Ford-Escort-for-the-China-car-market/page3), the New Escort is longer/bigger than a Focus, but they found ways to keep the cost down, like ditching the Focus' independent rear suspsnsion and replacing it with a twist-beam design, having non-adjustable rear headrests, no center stack multi-info screeen, no temp gauge etc.


The New Escort belongs to a Chinese domestic segment that runs parallel traditional global C-segment cars, where bigger doesn't necessarily mean it belongs to a higher segment.

I was thinking scale wise. The US Contour fit in between the Escort (Focus) and Taurus (Fusion).
 

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I was thinking scale wise. The US Contour fit in between the Escort (Focus) and Taurus (Fusion).
If we're just talking about its dimensions, the size difference between the old Escort - Contour - Taurus was more obvious.
The old 90s Escort (either the real European one or the Mazda-based USDM model) was somewhere between the size of a new Fiesta and a Focus. The old Escort was clearly one segment smaller than the Contour/ Mondeo Mk1&2.

The New Chinese Escort is just a bit longer than the Focus, i'm sure not a lot will notice its 1.5 inch longer wheelbase, not until maybe when they sit in the rear seats.
 
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