Ford Inside News banner

1 - 12 of 12 Posts

·
Registered
Joined
·
4,679 Posts
Why do we have to diminish the foreign competitors to enhance the appeal of the local product?

I don't think that what Toyota offers and sells is Kool Aid, quite the contrary,actually. Even when most of their cars really ugly (and you all know how beauty is in the eye of the beholder), Toyota has offered something that has been irresistible to the general public, a combination of efficient and quality machines. And on that simple offer they have conquered the auto world.

Ford and it seems GM lately, have made tremendous improvements in the quality department that will probably even out this now traditional Toyota's advantage and Toyota's own problems due to coping with their own success will also help. But in the mind of the buyers today Toyota can do no wrong and America still build crap.

I much rather concentrate on communicating how much the domestics have improved in quality that senselessly bashing Toyota . . . or Honda or Nissan for that matter. If it wasn't for the Asian competitors I would hate to think what GM and Ford would be making today. Competition is a blessing.
 

·
Registered
Joined
·
1,710 Posts
Discussion Starter #3
Why do we have to diminish the foreign competitors to enhance the appeal of the local product?

I don't think that what Toyota offers and sells is Kool Aid, quite the contrary,actually. Even when most of their cars really ugly (and you all know how beauty is in the eye of the beholder), Toyota has offered something that has been irresistible to the general public, a combination of efficient and quality machines. And on that simple offer they have conquered the auto world.

Ford and it seems GM lately, have made tremendous improvements in the quality department that will probably even out this now traditional Toyota's advantage and Toyota's own problems due to coping with their own success will also help. But in the mind of the buyers today Toyota can do no wrong and America still build crap.

I much rather concentrate on communicating how much the domestics have improved in quality that senselessly bashing Toyota . . . or Honda or Nissan for that matter. If it wasn't for the Asian competitors I would hate to think what GM and Ford would be making today. Competition is a blessing.
Thanks, I happen to be a not so proud owner of their 'best' model, the corolla, and its been shall we say, below expectations.. And this is a 2002, before domestics started their rise.
 

·
Registered
Joined
·
4,679 Posts
Thanks, I happen to be a not so proud owner of their 'best' model, the corolla, and its been shall we say, below expectations.. And this is a 2002, before domestics started their rise.
Regardless. Anecdotal reference do not paint the whole picture. But since you mention the 2002 Corolla I can tell you that I do not think that the Corolla is the best car in the world, far from it. Especially in 2002 when Ford had pretty much exorcised most bugs out the Focus, which in those days was a much better subcompact that the Corolla could have ever hoped to be.

But, there were the bugs, and those 2000 and 2001 problem prone Focus, pretty much killed all hope to have had the Focus in the top spot such a extremely well designed car deserved.

And don't get me started with the OTHER domestic competitors in the subcompact market in those days. The Cavalier and the Neon . . . YIKES . . .:eek:
 

·
Mercury C557
Joined
·
22,734 Posts
Why do we have to diminish the foreign competitors to enhance the appeal of the local product?....
speaking just for myself
I see this as a sort of 'reverse-bullying' re: (some/many of) the Media's import bias

quite a bit like trying to stop someone kicking a guy that's down
or
trying to "talk some sense into" someone who can "see no wrong" with their current 'infatuation'
 

·
Registered
Joined
·
4,679 Posts
speaking just for myself
I see this as a sort of 'reverse-bullying' re: (some/many of) the Media's import bias

quite a bit like trying to stop someone kicking a guy that's down
or
trying to "talk some sense into" someone who can "see no wrong" with their current 'infatuation'
I agree 100% with you. But then we are no better than "the media"
 

·
Registered
Joined
·
919 Posts
I read everybody's post on the name calling, but there is plenty of room to improve. I totally agree that without the imports, we would not have the 2 big domestics at the place they are today.

I think that we SHOULD concentrate on broadcasting that domestics are producing better quality products. I am typing this and just saw the Chevy Hybrid Tahoe and thought they are doing well in showing the great Hybrid SUV.

Plus, I thought all of these imports are producing these vehicles domestically. Can we not call them American Made??
 

·
Registered
Joined
·
1,710 Posts
Discussion Starter #11
I read everybody's post on the name calling, but there is plenty of room to improve. I totally agree that without the imports, we would not have the 2 big domestics at the place they are today.

I think that we SHOULD concentrate on broadcasting that domestics are producing better quality products. I am typing this and just saw the Chevy Hybrid Tahoe and thought they are doing well in showing the great Hybrid SUV.

Plus, I thought all of these imports are producing these vehicles domestically. Can we not call them American Made??
where profits go is what determines what is American and what is not
 

·
Registered
Joined
·
1,674 Posts
IMO Japanese psychological marketing worked in North America towards a specific age group that grew up at a time when the domestic makers priorities were not building the best cars, because of the great profits per unit in trucks. Hence there is a huge population that grew up in N.A. whose parents drove not so good domestics. Once those kids were of age to purchase cars, they surely did not want the experience their parents had and were won over by the marketing plus at that time the Japanese cars were being offered a lower prices, in some cases more features, with a promise of superior reliability. Plus what other choices did the North American consumer have if one choose not to buy domestic?
The choices were Japanese and VW or if you could afford it the much higher price Euro brands, MB, Audi, Volvo, BMW.
Whereas in Europe the consumer had a large pool of car manufacturers to choose from, obviously to the disadvantage of the Japanese manufacturers.

My experience growing up in Canada and my father working for Ford, I and my brothers and sisters were expected to buy Blue Oval products when we were of age to purchase cars. All of us (nine kids) started out buying Ford products, but most defected and tried out various Japanese vehicles.

Lets see if I can list whats in my brothers and sisters garages at this time-
Escort wagon, Windstar, Cadillac, Kia Magentis, Escort ZX2,Ranger,F250,Shelby GT500, Mustang GT, Lincoln LS, Camry, Altima, Freestyle,Focus ZX5, and I have 2 Focus wagons in Estonia.

So it appears most of us have come back to Blue Oval products.

That said most people I socialize with in Canada in my age group (50) and younger people such as my nephews and relatives in the 20-50 year age group have zero interest in domestic cars, most are all driving Japanese with Honda and Toyota being the choice of brand.
Why, because they are 100 percent sure that a Honda or Toyota vehicle will be less likely to break down plus I always hear the resale value argument over and over and over.

Living in Europe it is a totally different conversation when discussing ones next car purchase. Yes Japanese brand names are mentioned in the same context as being reliable, but not superior reliability over other brands.
They are lableled as under engineered, boring to drive, and too expensive.
The only brand that are consitiently labeled as not very relaible are Alfa Romeo and the French brands are labeled as being not so well put together.
 
1 - 12 of 12 Posts
Top