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Toyota Offers Highest Incentives for March

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#1 ·
Toyota Offers Highest Incentives for March


March auto sales is expected to increase overall due to better weather conditions and fleet orders being filled that could not during the snowy conditions. Looking at Ford's primary competition for the Fusion and Focus, it's Toyota that is expecting to report a big boost in March sales for 3 models. Camry, Corolla and Tacoma.

It seems Toyota is burning some of their devalued yen cash in March, to offer the highest incentives with their 'whatever it takes' $1,000 off incentives, offering the lowest lease rates in an effort to move the Camry and Corolla into the #1 spot.

Fusion already had a transaction price over $2,500 higher than the Camry, and now Fusion should be at over $3500 with Camry's additional $1,000 lease offer discount.

YTD, Altima is at #1 for midsize sedans, with Corolla holding on to the #1 spot. But the new $1,000 drop in lease down payment should help Toyota move more units to challenge Altima.

Below are current incentives as of today:

- Camry and Corolla are at the same $199/mo with $999 Down.

- Camry Hybrid at $279/mo with $999 Down.

- Tacoma at $289/mo with $999 Down.

Prius sales should be flat as incentives are not as extreme as the Camry and Corolla.


Honda and Nissan are holding to standard incentives from last quarter:

- Civic at $159/mo and $1,999 Down

- Accord at $199/mo and $1,999 Down

- Sentra at $159/mo and $2,399 Down

- Altima at $189/mo and $2,699 Down


With Ford holding at the lowest incentives and highest profit margin across the board:

- Focus at $169/mo with $2,059 Down

- Fusion at 199/mo with $2,539 Down

- Fusion Hybrid at $279/mo with $2,999 Down

Fusion entered March at just 724 units behind #3 Accord with strong momentum. Ford expects and additional March sales increase of about 10% after fulfilling help fleet sales that could not be filled due to snowy weather in Feb.

March should be a big month for Fusion. 2013 March Fusion sales were 30,284.

Fusion Hybrid has outsold Camry Hybrid for the past 4 months. We will soon find out if Toyota's $2,000 lease discount is able to slow Fusion Hybrid's momentum.
 
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#2 ·
Toyota released a report today saying it has recorded its best non-holiday sales weekend of the year, with sales of nearly 20,000 units, which represents a 12 percent volume increase when compared to the same weekend las year - March 22-23.

But that’s not all, because overall retail sales are up 4 percent higher than the same period of the month from last year (March 1-23).

Note: which should put sales at about 183k for March, and down about -16,000k units for 2014.

“Traffic at dealerships is picking up nationwide, which will benefit industry sales in March,” said Bill Fay, Toyota division group vice president and general manager. “At Toyota, we see retail strength in pickups and SUVs, and strong momentum for Camry.”

The 2014 Toyota Tundra appears to hold the crown regarding year-over-year sales in March scoring about 30 percent more than in 2013. Next comes the new Highlander with 24 percent, followed by the Camry with 14% increase, and the RAV4 with 10 percent. Additionally, the whole truck segment registerd a 10 percent sales increase.

http://www.autoevolution.com/news/u...79086.html?utm_medium=self&utm_source=home-up
 
#3 ·
"Looks like the new, "more emotional" Toyota Camry designer Kevin Hunter talked about back in January is going to arrive very soon, with news that Toyota's bread-and-butter sedan will be getting an update in just a few weeks time at the 2014 New York Auto Show."

This explains why Toyota is deeply discounting the Camry for March, since they can't claim the #1 spot at the New York Auto Show, if Altima is leading in sales at the end of March.
 
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