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The latest copy of Trucking Times arrived at my store today and has the comparative sales figures for May/June 2006. Here are the main things that jumped out at me.
GM was up slightly in May 2007 compared to May 2006. Ford was down about 15% in the same comparison. For June, GM was down around 22% and Ford was down 17%. Fords loss of volume across the two months compared to the same period in 2006 was the largest in the group.
Toyota was the only gainer in both comparisons and it was huge! May '07 compared to May '06, for the Tundra alone, was up over 120%! June '07 compared to June '06 was up 146%.
The Tacoma was up by similar percentages in its class.
All of the other makes and models of full-size pickups were down somewhere between GM and Ford. The Honda Ridgeline was down only 2% in one of the two months, but I left the magazine at the store so I'll have to check that on Monday.
If the numbers are telling an accurate story, it looks like Toyota is taking market share from everyone else even in a difficult selling market.
We've been skewing our inventory toward GM and Ford for quite a while but we may need to consider increasing the Toyota inventory.
GM was up slightly in May 2007 compared to May 2006. Ford was down about 15% in the same comparison. For June, GM was down around 22% and Ford was down 17%. Fords loss of volume across the two months compared to the same period in 2006 was the largest in the group.
Toyota was the only gainer in both comparisons and it was huge! May '07 compared to May '06, for the Tundra alone, was up over 120%! June '07 compared to June '06 was up 146%.
The Tacoma was up by similar percentages in its class.
All of the other makes and models of full-size pickups were down somewhere between GM and Ford. The Honda Ridgeline was down only 2% in one of the two months, but I left the magazine at the store so I'll have to check that on Monday.
If the numbers are telling an accurate story, it looks like Toyota is taking market share from everyone else even in a difficult selling market.
We've been skewing our inventory toward GM and Ford for quite a while but we may need to consider increasing the Toyota inventory.