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http://www.autonews.com/article/20130520/VIDEO/305209999/toyotas-lentz-its-really-a-three-horse-race?cciid=internal-aninside-svideoright

"Toyota's Lentz: 'It's really a three-horse race'

Toyota's Jim Lentz believes the Camry will extend is 11-year reign as the best-selling car in the United States this year. But he's well aware of the growing strength of such mid-sized rivals as the Ford Fusion and Hyundai Sonata."

It looks like Ford Fusion is on the way to becoming the #1 selling midsize car for 2013 for a few reasons:

- Fusion does everything better.....looks better, drives better, has better technology, is safer, gets better mpg

- YTD 2012, Camry led the Fusion by over 57k units. YTD 2013 Camry is just 25k units ahead.

- Camry has a YTD decline of -13.6%, while the Fusion has a YTD increase of 23.7%.

- Camry production is at 400k units with 47k+ in daily inventory, with Fusion at 300k units struggling to maintain a 20k daily inventory.

- Fusion production at Flat Rock launching for MY2014 increasing production to match Toyota at 400k by July.

What's also interesting is that Lexus held on to the #1 Luxury car brand title for 11 years, before it was taken by BMW in 2009, a year before the tsunami in Japan where Lexus sales dive started in 2008. Now Ford will take the Midsize Car crown from Camry in 2013 after holding it for 11 years.

Toyota has a big sale going on, and trying to dump a whole lot of Camry, Corolla and Prius with really low lease rates.

Do you think it will help Toyota hold on to the midsize car sales crown, or will Ford dominate through the second half of the year?
 

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Mercury C557
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at first I read the post as:
..."Toyota's Lentz: 'It's really a three-horse race'

Toyota's Jim Lentz believes...

- Fusion does everything better.....looks better, drives better, has better technology, is safer, gets better mpg


&umm
would it be disloyal to hope for a 5way very-close race?
just so no one is tempted to get complacent ('cept that T brand o'course)
:
Fusion
Sonata (hope they get Optima-level styling)
Accord (with their BMW ripoff design
)
Malibu (with a serious facelift - like back to last gen!)
& Crummery (hey, those on the bottom 20% of the brains/taste curve still hafta buy sumthin)
 

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Camry will outsell Fusion in 2013.
2014 will still be hard for Fusion, even with the increased production.
With the yen/dollar exchange rate, Toyota can afford to offer higher incentives on the Camry, if Fusion gets too close.

MKZ still needs to be made at the same palnt, and with great lease rates, Lincoln should sell 5K plus a month. That 60K per year might keep Fusion behind the Camry.
 

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I think Ford/Lincoln, MKZ sales expectations are around 36,000 pr year
 

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Malibu will not show much, if any, sales increase after the cosmetic redo - the car is seriously flawed and is a bomb when it comes to being a family car - it cannot hold four adults in any comfort and is really weak in most areas compared to the competition - the only people who will buy this wreck, even after the snowjob redo, will be single adults or couples with no children and those who have no friends to take anywhere. There is really no reason to purchase a Malibu since every car in its class is superior.
 
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