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Wrap-Around Liftgate Accentuates Unique Design of All-New 2015 Lincoln MKC

Bumper to bumper, the design of the all-new 2015 Lincoln MKC stands out, even in the crowded, competitive small premium utility segment.

From its signature split-wing grille to its hands-free, wrap-around liftgate featuring full-width LED tail lamps, MKC’s design epitomizes elegance, sportiness and customer-focused technology.

Furthering design cues that were first introduced on the all-new Lincoln MKZ midsize sedan, the sleek, sculpted body of the MKC shows a strong, athletic profile. Its high beltline and low shoulders create a sturdy, performance-driven presence, while attributes such as pedestal side mirrors add a splash of elegance.

“We’re confident we’ve created an all-new vehicle that will attract new customers to the brand while meeting the expectations of long-time Lincoln drivers,” said Dillon Blanski, MKC exterior designer. “The execution of the new liftgate is a prime example of how a signature premium design element can create a better customer experience.”

Shown first on the MKC Concept at the 2013 North American International Auto Show, the wrap-around liftgate was carried over to the production model only after an enormous collaborative effort from the Lincoln design and engineering teams. Because of its unique design, creation of the liftgate requires a three-step procedure.

Amino North America Corporation of Ontario, Canada will create the single-piece outer panel. The outer panels will be shipped to the Wayne Stamping Plant in metro Detroit, where the laser-welded inner panels will be manufactured.

At Wayne, a unique hydroforming enables a punch-and-die process to connect the two panels. Upon completion, the liftgate weighs only 47 pounds and offers the most efficient weight-to-surface area ratio in the segment.

Its side-cut design gives MKC an uninterrupted rearview of the full-width signature Lincoln tail lamp, and its hands-free feature is another example of Lincoln’s commitment to build customer-friendly vehicles.

The MKC interior was designed with similar intent. Craftsmanship and technology combine to offer a warm, luxurious environment that features an architecturally unique instrument panel, Lincoln’s signature push-button gear shifter, and the all-new Lincoln steering wheel.

“The Lincoln nameplate was built around high-quality, luxury vehicles that were instantly recognizable, and MKC continues that legacy,” said Jim Farley, executive vice president of Ford Global Marketing, Sales and Service and Lincoln. “Today’s luxury customer is looking for something different, something unique. MKC is further proof that Lincoln is intent on providing that unique driving experience.”

Production of the Lincoln MKC is slated to begin this spring at the Louisville Assembly Plant in Louisville, Ky. Vehicles are due in showrooms this summer.



https://media.lincoln.com/content/l...entuates-unique-design-of-all-new-2015-l.html
 

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Discussion Starter · #2 ·
Luxurious Interior Appointments Underscore High Craftsmanship in all-new Lincoln MKC

From the luxurious materials that will dress its cabin to the sound-deadening features that will provide a quieter ride, the all-new 2015 Lincoln MKC delivers the luxury-car experience Lincoln drivers have come to expect.

In its new small premium utility vehicle, the Lincoln Motor Company put emphasis on creating a luxuriously appointed vehicle that limits unwanted road noise, and to offering ultra-luxurious – and in some cases, Lincoln-exclusive – leathers in the interior.

“”We’re committed to creating the highly crafted vehicles that Lincoln customers expect,” said Matt VanDyke, Director, Global Lincoln. “MKZ being named a J.D. Power and Associates APEAL winner is a reflection of that commitment, and we’re furthering it with MKC.”

MKC introduces Deepsoft leather, a refreshed stance on one of the brand’s most storied luxury-car features –Bridge of Weir Fine Scottish Leather seating surfaces. The all-natural, unique-to-Lincoln seat covering will be introduced this summer in MKC and is slated to appear in other Lincoln vehicles in the future.

In addition, MKC will introduce the all-new Lincoln steering wheel. Featuring a thicker rim that provides a sportier feel, the Lincoln steering wheel is wrapped in soft Wollsdorf leather and hand-sewn with Euro stitching to heighten the luxury-car driving experience.

The interior of MKC will also include luxury cues such as real-wood trim and French stitching on the instrument panel and seating surfaces.

“We gave attention to every detail to convey a stylish, luxurious vehicle,” said Soo Kang, Lincoln interior design chief. “The structure of the interior allows for openness, and that space contributes to the overall ambience. We want this vehicle to not only meet but exceed the expectations of the new Lincoln customer.”

Lincoln also ramped up efforts to provide a quieter ride for passengers, and accomplished it with the inclusion of acoustic laminate glass, felted wheel wells and active noise cancellation. Each of those details contribute to reducing MKC’s noise, vibration and harshness rating, shielding passengers from sounds of the road and providing a luxury-car driving experience.

https://media.lincoln.com/content/l...ntments-underscore-high-craftsmanship-in.html
 

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but wait, I thought Lincoln is "cost & risk averse'

How can that be, with all this on an entry level luxury product?
Taking an Audi design cue and adding it to the Escape based MKC is neither a risky nor expensive. I have no issue with the MKC as I believe it to be built upon a segment acceptable platform.

Your sarcasm is all to often misplaced.
 

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Taking an Audi design cue and adding it to the Escape based MKC is neither a risky nor expensive. I have no issue with the MKC as I believe it to be built upon a segment acceptable platform.

Your sarcasm is all to often misplaced.
....and your attempts at edification can often fall flat.

"the wrap-around liftgate was carried over to the production model only after an enormous collaborative effort from the Lincoln design and engineering teams. Because of its unique design, creation of the liftgate requires a three-step procedure."

There was significant effort, modest risk and plenty of cost in what is essentially a tailgate. Hence my vindicated sarcasm.
The fact that others achieved similar has ZERO to do with that.
 

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There was significant effort, modest risk and plenty of cost in what is essentially a tailgate. Hence my vindicated sarcasm. The fact that others achieved similar has ZERO to do with that.
That there is significant effort and cost involved in producing premium vehicles and Lincoln is expending some of it is now reason for a pat on the back? That they are has some people saying "good job Lincoln" when the rest of the world is saying "it's about time Lincoln".
 

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That there is significant effort and cost involved in producing premium vehicles and Lincoln is expending some of it is now reason for a pat on the back? That they are has some people saying "good job Lincoln" when the rest of the world is saying "it's about time Lincoln".
my sarcasm was directed at germ, who loves to claim that Lincoln is "averse" to risk and spending, and I simply pointed out yet another reason why he is wrong.

Who exactly is patting anyone on the back here?

Lincoln has many things to be proud of.
Deal with it.
 
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