Lincoln MKZ Gets the Axe ...or a cD6-scalpel + name change?
Topnotch
21 - 40 of 100 Posts
Oh God that's a horrible name, I'm glad they didn't go that route.From Grand Central in 2012 on my way to the NYIAS
![Image]()
Kind of a mouthful but could work.
I don't mind Premiere, or Cosmopolitan but I think Lincoln should be careful about using "old" sounding names. I can't imagine very many people under the age of 50 relishing in the fact that they drive a "Lincoln Contrarian".
My ideal named lineup:
Sedans
Lincoln Town Car
Lincoln Continental
Lincoln Sentinel (MKZ)
Lincoln Ace (Compact Sedan)
SUVs
Navigator
Navigator Sport (MKT)
Aviator (MKX)
Aviatrix (MKC)
Coupes/Convertibles
Mark (#) - Large
Mark (#) - Mid
Mark (#) - Compact
Joined
·
2,608 Posts
Premiere can't be used as that's a trim level.
Both Capri and Cosmopolitan sound old and I don't think would be received well.
Joined
·
273 Posts
Personally I still would like the MKZ renamed back to the Zephyr. It's a historical name, would be an easy transition because of the "Z", and I think it sounds cool! I rebadged my 2016 MKZ Hybrid as a "ZEPHYR" using new old stock badging from 2006, and I've gotten a lot of compliments!
Joined
·
5,442 Posts
I don't care what they call it, I'm just glad they're ditching the meaningless alphanumeric naming! I'm most looking forward to the S650 based Mark IX!!
With the sharp drop in Focus and Fusion sales and the MKZ replacement probably moving to Flat Rock (if it's even being replaced at all), Ford can now easily produce both the Focus and Fusion at Hermosillo with very little capacity increase at all.
However, Autoline was also the same source for the rumor a few months ago that Chrysler wouldn't produce a Jeep Wagoneer and Grand Wagoneer, so Autoline may not be the best source of future produce information.
However, Autoline was also the same source for the rumor a few months ago that Chrysler wouldn't produce a Jeep Wagoneer and Grand Wagoneer, so Autoline may not be the best source of future produce information.
Joined
·
5,940 Posts
No, no, no. Mark # is supposed to represent the generation not size. Next in line is 9 or IX. If they want to do a large coupe they can always use the Town Coupe name which was a coupe version of the Town Car or come up with a new name for the others but the Mark Series is one of the oldest names and was Lincoln's most expensive model and should be treated special.
Joined
·
5,940 Posts
Capri reminds me of women's pants and Cosmopolitan reminds me of a woman's magazine.
Joined
·
5,940 Posts
Production:
Aviator
Blackwood
Capri
Continental
Cosmopolitan
Custom
EL-Series
H-Series
K-Series
Landau
LS
L-Series
Mark LT
Mark Series
Navigator
Premiere
Town Car
Town Coupe
Versailles
Zephyr
Concept:
Contempra
Futura
Indianapolis by Boano
L2K
Machete
Marque-X
Navicross
Quicksilver
Sentinel
Town Brougham
Typhoon
Vignale
XL-500
Aviator
Blackwood
Capri
Continental
Cosmopolitan
Custom
EL-Series
H-Series
K-Series
Landau
LS
L-Series
Mark LT
Mark Series
Navigator
Premiere
Town Car
Town Coupe
Versailles
Zephyr
Concept:
Contempra
Futura
Indianapolis by Boano
L2K
Machete
Marque-X
Navicross
Quicksilver
Sentinel
Town Brougham
Typhoon
Vignale
XL-500
Joined
·
1,121 Posts
I was bored so I email Lincoln Motor Company and explained to them the stories around the web in regards to the Z, here is the response:
Hi Mr. Campbell,
This is Ben from Lincoln's Client Relationship Center. I had the opportunity to read your email regarding your interest in the future of the Lincoln MKZ.
We are happy about your interest in Lincoln and the MKZ. While I do understand that the automotive press can speculate about a vehicle's future, there are no plans to discontinue the MKZ. While we do know that sedan sales have slowed in recent years, the MKZ still competes well in its class. We appreciate the time you have taken to write us.
Thank you for contacting Lincoln Motor Company,
Sincerely,
Ben W.
Lincoln Client Relationship Manager
Lincoln Motor Company
Hi Mr. Campbell,
This is Ben from Lincoln's Client Relationship Center. I had the opportunity to read your email regarding your interest in the future of the Lincoln MKZ.
We are happy about your interest in Lincoln and the MKZ. While I do understand that the automotive press can speculate about a vehicle's future, there are no plans to discontinue the MKZ. While we do know that sedan sales have slowed in recent years, the MKZ still competes well in its class. We appreciate the time you have taken to write us.
Thank you for contacting Lincoln Motor Company,
Sincerely,
Ben W.
Lincoln Client Relationship Manager
Lincoln Motor Company
Joined
·
62 Posts
Premier could be used for an entry level smaller car. The Premier trim level could be renamed signature. I agree that Capri/Cosmo needs to stay in the past. Machete might be a good name for a LincStang.
Joined
·
2,608 Posts
Agreed, that was exactly my point!
I bolded the ones I like.
---
I also like Blackwood, but I think that could be a really cool name for a Black Label theme, rather than a model. Something with some sort of exotic black wood (obviously) with brushed aluminum accents or something.
That's what I'd expect their response to be.
Hmm......what about just naming a model Lincoln Signature instead?
Re: Machete - someone would complain that it promotes violence :rolleyes
Joined
·
5,442 Posts
Capri doesn't work because it was most recently a European sourced small, somewhat sporty Mercury coupe. While the Mercury was nice enough for what it was I still don't like the idea of any correlation between it and Lincoln. On the other hand I'm old, the younger buyers Lincoln seeks probably don't remember that car.
With regard to Cosmopolitan, I do like how it fits well with Continental in terms of image. Like you though I think of the magazine whenever I hear it which honestly could be a very good thing for Lincoln. If it were used on a vehicle designed with women in mind, I'm thinking CUV here, I think the connection could be valuable.
In the end I just don't care so long as we get names!
Joined
·
5,442 Posts
I love the Sentinel name but to me it evokes an aggressive image which may not be well suited to Lincoln. Unless Lincoln puts out a serious performance vehicle I would rather see that name used by Ford, though it would be perfect for an Audi R8, Acura NSX like vehicle with a Lincoln badge!
Joined
·
5,940 Posts
I think Premiere works better as a model than Signature. Executive and Signature were trims on Lincolns for a long time.
I also like the Contempra name I think that could work for something like the MKC.
Joined
·
2,608 Posts
Contempra makes me think of bananas tempura haha.
Joined
·
22,902 Posts
imho Capri or Cosmo would make a great [BL] theme name...
...esp if they do a PINK one :angel
I still like Constellation for sumthing...tho Not a littlest-Lincoln
&
tho still think using the old FORDish name, Zodiac, is viable,
have been leaning towards just "STAR" for the STARstangs...could be suffix'ed for more than one bodystyle
STAR-SS sportsedan
STAR-CC coupe-cabrio
STAR-forgot/not awake yet sportbrake
STAR-forgot/not awake yet Cuv-ish: raised sportbrake
&
swiping: Akirby in the BON Z-Disc thread Posted Today
I think there is still room for 2 luxury sedans if for no other reason than price point. They could be planning to do a coupe/convertible/sedan like Audi and BMW using CD6 (I still think Mustang moves to CD6) with a larger Continental which would be sedan only.
If they consolidated the CD6 car production to FRAP (and if that included the next gen Fusion) that would free up Hermosillo for Focus and Escape. CD6 utilities would go to CAP and/or OAP.
If they consolidated the CD6 car production to FRAP (and if that included the next gen Fusion) that would free up Hermosillo for Focus and Escape. CD6 utilities would go to CAP and/or OAP.
.
21 - 40 of 100 Posts
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
-
?
